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Dana C. | Elance
 
176985602337900
Last Sign-in: Sep 7, 2013

Dana C.

Ph.D. Productivity in e-Commerce
   United States
  |   Tulsa, OK
  |  2:09 pm Local Time

Overview

Minimum Hourly Rate $21

Digital media is changing the way people communicate and the way companies market. Consumers today want collaboration, options, and voice. They want personal relationships with vendors and express "brand loyalty" as participants in electronic micro-cultures. A strategically designed Internet marketing plan is the first step in establishing a strong electronic footprint, and sustaining mutually satisfying relationships and a healthy ROI.

I specialize in assessing needs and assets, and in presenting a balance of site-based, social media, and...

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Feb 11, 2011|Viral Marketing|$1,754|Completed
|
5.0

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Portfolio

A policy paper on the role of blue-green algal toxins in the development of...
http://www.ncf-net.org/library/BlueGreenAlgalToxins.htm

Skills (10)

Tested
Facebook Development
Facebook Marketing
Twitter API
Online Writing
Online Article Writing and Blogging Test (U.S. Version)
My Score
avg
Passed
WordPress
Google AdWords
Market Research
Social Media Marketing
Social Media Marketing Test
My Score
avg
Passed
Google Analytics
Knowledge of Google Analytics Test
My Score
avg
Search Engine Marketing (SEM)

Service Description

Independent Marketing Strategist motivates e-consumers, through:

Website Optimization
* Designing for funnel navigation and conversion
* Conducting competitor website analysis

Search Engine Optimization
* Mapping out keywords, metatags, alt tags, link-building

Lead Generation
* Identifying target markets
* Targeting affiliates
* Designing paid Internet advertising campaigns

Communications and PR
* Writing blog entries
* Writing anchored press releases

Mobile Marketing Campaigns
* Viral marketing
* Location-based marketing

Social Media Strategies
* Facebook, Twitter campaigns

ROI Metrics
* Facebook Insights
* Google Analytics
* Twitter (Twitterholic, smetrics, tracking retweets and links, Twitalyzer)

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Employment

Nancy Taylor Foundation for Chronic Disease
Policy Analyst
2009 - Present
University of Oklahoma
Center for Educational Development & Research
2008 - 2009
University of Oklahoma
Director of Student Engagement
2007 - 2008
University of Oklahoma
Graduate Research Assistant, Field Coordinator
1998 - 2007

Education

Full Sail University
Internet Marketing Certification
2010 - Present
University of Oklahoma
Ph.D., History of American Education
1999 - 2006
University of Oklahoma
M.Ed., Social Foundations of Education
1997 - 1999
Oklahoma City University
B.A. Education, Montessori Certification
1984 - 1987

Keywords

SEO
social media
affiliate
blog
lead generation
website optimization
ROI metrics
mobile marketing
university
academic writing
My Snapshot
Sales & Marketing
2
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
1
1
0
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
dana8550
Type
Individual
Member Since
December 2010
Elance URL
Verifications
0
Groups
Dana C. | Elance

Dana C.