The greatest fear for a creative graphic designer occurs when starting a new project. This fear is about the success in finding, again, the best possible creative solution.
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In my case, overcoming this fear was one of my greatest accomplishments. Indeed, I needed over 300 logo projects, over 500 graphic design projects and 10 years of experience in working as a branding agency employee.
Now, I am sure about 2 things:
1. Nothing perfect happens without correctly reading the client.
2. There is always a solution for any visual...
Logo Design - If you are interested in growing up a strong brand for you company or your product than the visual identity is one of your most important instrument in this process. A brand is not a logo, but often the logo will become the face of the brand as a visual representation of everything your product stands for:
- value, personality, tone of voice
Logo design projects are not graphic design works. Simply because these skills are just used in order to "draw" this incredible visual metaphor, which your logo is.
Graphic design - is the science of creatively assembling words and images. For a graphic designer it is highly important not to consider this type of creativity as being an art. Because the final result of a graphic design project needs to borrow the style of the client and not the style of the person that does the job. Corporate design books, brand manuals, visual identity that exists, all these will describe the path that a graphic designer needs to approach when solving out any design project:
- stationery and collateral materials (declination of the corporate visual identity)
- corporate brochures, flyers and tri folds
- press ads
- newspaper design, publishing layouts
- product packaging
- billboards, banners
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