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Daniel Dessinger | Elance
 
176985602337900
Last Sign-in: Sep 5, 2014

Daniel Dessinger

SEO / SEM Account Manager
   United States
  |   Arrington, TN

Verified Freelancer

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Overview

Minimum Hourly Rate $44

Daniel got his start in social media by creating and moderating online communities via MSN Groups in 2000. Daniel began consulting in 2003 and since 2005, Daniel has provided professional online marketing, copywriting, PR, and reputation management services to medium to Fortune 500 sized companies.

Starting as a copywriter, Daniel served more than a dozen additional satisfied clients. He took the advice of a friend and diversified his skill set into SEO. From SEO he springboarded into Social Media Marketing and Online Reputation...

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Skills (6)

Tested
Search Engine Optimization (SEO)
Search Engine Optimization Test
My Score
avg
Search Engine Marketing (SEM)
Search Engine Marketing Certification
My Score
avg
Monthly Reporting
Pay Per Click Advertising
A/B Testing Landing Pages

Service Description

• Business Development – After introduction from sales staff, explain marketing process and educate prospects as necessary on search marketing best practices. Create proposals for web marketing services. Presented an Introduction to SEO webinar for the Texas Public Relations Association.
• Account Management – Conducted monthly calls with clients to review reports, answer questions, and establish new goals.
• PPC Tactics – Analyzing client goals and establishing success metrics pre-engagement. Increased one client’s number of monthly targeted visits 56% using the same monthly budget.
• Landing Page Optimization - Created a cyclical annual strategy for A/B testing landing pages for one client, resulting in a 75% increase in conversions. Testing included design elements of landing page as well as design elements of scheduling request form.
• E-Commerce Testing – Analyze traffic patterns from Pay Per Click and Organic Search keywords from landing page to conversion or exit. Determined that Bound Tree Medical was lacking a receipt-containing thank you page by which final sales analytics could be accurately measured.
• Company Blogger – Display expertise in the realms of marketing that directly apply to existing and potential clients. Wrote blog posts to answer client questions for further agency reputation building.
• Content Management – Consult with clients on company blog development, design, voice, and optimization. Duplicate landing pages and modify content for A/B...

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Employment

The Search Guru
Contract SEO Project/Account Manager
2012 - 2012
Enilon
Contract SEM Manager
2011 - 2012
MarketNet
Senior Search Marketing Specialist
2008 - 2010
Vizion Interactive
SEO Specialist
2006 - 2007

Education

Dallas Baptist University
Bachelor of Arts in English
2000 - 2003

Keywords

seo
sem
ppc
reputation management
strategy
My Snapshot
Sales & Marketing
2
Elance Level
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  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
danielthepoet
Type
Individual
Member Since
January 2012
Elance URL
Verifications
0
Daniel Dessinger | Elance

Daniel Dessinger