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Danny Chadburn | Elance
 
176985602337900
Last Sign-in: Dec 8, 2014

Danny Chadburn

Digital strategist, web connoisseur.
   United Kingdom
  |   Brighton, England

Overview

Minimum Hourly Rate $77

Digital communication has been a constant throughout my career, from looking after an advice portal on the UK's largest job website to gaining national media exposure for a digital inclusion charity.

Recently at a Brighton-based digital agency I've played both strategist and editor roles for Rolls-Royce Motor Cars across eight social channels (nurturing an audience of 5 million fans) and developed global digital content plans (covering patients and healthcare professionals) for drug behemoth Pfizer.

I've managed client projects from...

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Portfolio

Skills (10)

Tested
Web Content
Content Strategy
Content Management
Online Marketing
Creative Strategy
Digital Strategy
Social Media
CMS
Google Analytics
SEO

Service Description

- Content and Social Strategy - for companies going through a site development/redesign or those switching to a new CMS. This would encompass uncovering the purpose of content within an organisation, running site audits, creating taxonomies and content hierarchies, supporting UX and dev activities, putting together channel frameworks and developing training programmes for editorial and marketing teams.

- Book Development - For companies to offer potential customers a glimpse at how you do what you do, for conference organisers looking to create valuable assets from speaker talks and for individuals wanting to share their expertise and wisdom with the world. I can manage the whole publishing process from research to distribution, including varying levels of ghostwriting and editorial involvement.

- Brand Storytelling - developing a narrative to meet various objectives via social, email or on site content. This would involve mapping out editorial calendars, collecting and reworking assets so they get the right reaction from audiences, creating content with the aid of specialist freelancers and frequently reporting on progress.

- Creative Campaign Planning - generating big short-term buzz around product launches, seasonal peaks or events. This could take the form of creative conception sessions, mapping out campaign ecosystems, managing social, SEO and PPC activities, and using data to validate ideas and prove ROI.

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Employment

iCrossing UK
Content Strategist
2012 - 2014
- Developed the social media strategy for Rolls-Royce, utilising events, brand collaborations and creative campaigns to engage enthusiasts across eight channels. Successes include 120% Facebook fan...
Capita
Content Strategist (Contract)
2011 - 2012
- Devised a cohesive content strategy covering a wide range of websites sitting under the company umbrella, securing both budget and buy-in from key stakeholders. - Supervised content migration...
Go ON UK
Digital Strategy Manager (Contract)
2010 - 2011
- Conducted a comprehensive site audit, highlighting key traffic leakage areas and proposing new site architecture to improve user experience and navigation to core content. - In conjunction with...
Monster UK
Head of Content
2007 - 2010
- Increased yearly content page views on Monsterís B2C and B2B websites from 5m (1.2% of total site traffic) in 2006 to 14m (4.2% of total site traffic) in 2009. - Presented quarterly results and...
Totaljobs
Content Manager
2005 - 2007
- Increased eNewsletter open rates by 120% within 6 months by introducing cyclical content. - Undertook a content refresh exercise during a site redesign, replacing outdated information and...
MVC Entertainment Ltd.
Marketing Executive (Contract)
2005 - 2005
- Devised a cohesive online and in-store campaign resulting in 40% YoY increases for Valentine's Day sales.
Euromoney
Marketing Campaign Manager
2002 - 2004
- Quadrupled revenue from eMarketing to £800k over a 12 month period through improved messaging and audience targeting. - Exceeded yearly profit forecasts for my campaigns after working with...
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

copywriting
editorial
book
content
strategy
digital
social media
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dannychadburn
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December 2014
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Danny Chadburn | Elance

Danny Chadburn