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Dave Beasley | Elance
 
176985602337900
Last Sign-in: Jan 11, 2015

Dave Beasley

Consumer Marketing | Residential Services
   United States
  |   Wheaton, IL
  |  10:59 pm Local Time

Overview

Minimum Hourly Rate $110

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Senior marketing executive | Chicago based marketing function executive with demonstrated success in consumer marketing/ home based services including cable TV, video content, broadband, telephone, wireless, home security, home alarm, home automation, internet of things (IoT)

Intersection of technology, residential services and marketing - advertising.


WHAT I DO...
Expert in consumer services, demand generation programs, P&L management, digital marketing and cross-functional collaboration which results in measurable and sustainable...

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Skills (10)

Tested
P&L Management
consumer marketing
Digital Marketing
Marketing Management
Lead Generation
Integrated Marketing
Cross-functional Team Leadership
Direct Mail
Broadband
Contract Negotiation

Service Description

Most medium and small businesses need someone with a breadth of experience to assess overall strategy and direction. I'll provide great value here.

Next step would be to break strategy down into actions, channels and tactics.

Digital marketing will likely be an integral part of any marketing based assignment. I'm well versed in all forms of digital marketing.

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Employment

Managentum
Marketing Consultant and Partner
2014 - Present
Managentum is a diverse consulting team that also has unique access to top-tier interim executives in Chicago. I'm available for full time work, interim and defined consulting projects. Currently...
CMA Communications
Vice President Marketing
2001 - 2013
CMA Communications was an independent, privately-owned, stable and innovative $40M telecom provider that delivered an enviable product portfolio to mostly rural residential and commercial markets....
AT&T
Director Product Management
1996 - 2001
Chicago-based Ameritech New Media (ANM)Venture was launched in 1996 to accelerate expansion into cable television and broadband markets. Our business unit paved the way for competition in cable...
Regional Cable TV (USA) Inc
Director of Marketing & Operations
1992 - 1996
Managed more than 400 individual locations in 13 states for Canadian Cable TV Operator.
The Weather Channel
Sales Manager
1989 - 1991
In my role as a sales manager at the Weather Channel, I devised a strategy which resulted in carriage on thousands of cable television systems. And, yes, it was a crazy and exciting place to work...

Education

Indiana University Bloomington
Bachelor's degree
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Emory University - Goizueta Business School
Master of Business Administration (MBA)
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Overview  |  Job History  |  Resume/C.V.

Keywords

Consumer marketing
digital marketing
residential services
SEO
SEM
Website
Google Analytics
channel marketing
broadband
IoT
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Identity
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Davebeas
Type
Individual
Member Since
January 2015
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Dave Beasley | Elance

Dave Beasley