I perform any form of writing or literature which is designed to promote – whether it be a person, a product, a business or even an opinion. The aim is to persuade the reader or listener, and such pieces may be used in any form of media such as television or radio advertisement, newspaper or magazine or the most widespread medium today, the internet.
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Write advertising and marketing copy.
Every business needs to bring in customers and clients. So they need a variety of printed materials, including ads, brochures, business plans, catalogs, circulars, direct mail, fliers, invoice stuffers, labels, packaging, post cards, product literature, sales letters, self-mailers, and trade show displays.
Write public relations copy.
Any communication with employees, clients, customers, or the general public is considered public relations (PR). The term "corporate communications" is sometimes used to encompass PR and various other communications. Usually, however, PR is anything a business sends to the newspapers or radio and television stations for public consumption, such as feature articles, news releases, press kits, and product updates.
Write technical materials.
Writers generally gravitate away from technical subjects, leaving this area open to those with a background in engineering, computer programming, science, and other high-skill areas. The needs in this area include data sheets, demo software, reports, sales sheets, technical papers, training and instruction manuals, and all manner of technical documentation. These materials are sometimes for fellow technical types and sometimes for the general public, who need complex ideas translated into simple English.
Nearly every professional is called upon to give a speech at some point, especially highly visible executives and politicians. A speech writer needs...
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