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Denis Oakley | Elance
 
176985602337900
Last Sign-in: Apr 20, 2016

Denis Oakley

Strategy, Marketing and Process Improvement
   Malaysia
Kuala Lumpur
  |  3:49 pm Local Time

Overview

I have an MBA from one of the world's top business schools and I enjoy the challenge of helping small companies and startups really make a difference

I've spent 15 years working with startups - both as new business units inside MNC and brand new dreams. I've learned how much fun it is, and how hard it can be. When you hire me - you're not just paying an hourly rate, you are paying for years of experience.

I bring an engineer's structured approach to my work along with a bunch of passion. I like to build of firm foundations and when I am...

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Portfolio

We used a combination of machine learning and process automation to significantly...
The customer was concerned that there was a % of the market that they did not know...
This was done for a startup whose business model was based on website traffic. We...
After a thorough website and competitive analysis review we made recommendations to a...
For a B2B customer we used Salesforce to automatically send feedback requests after...
The customer had a commodity product with several USPs that were difficult to...
This was an e-book that we developed for a customer. The quality was higher than...
This was a detailed analysis of B2B buying centres across 3000 companies and ten years...
This was a model that we did for a startup that wanted to do extensive email marketing...
This was a project where we spent more than 200 hours developing the customer's...

Skills (10)

Tested
Business Strategy Test
My Score
avg
Entrepreneur Challenge
My Score
avg
Social Media Marketing Test
My Score
avg
Business Writing Skills Test (UK Version)
My Score
avg
Market Research Test
My Score
avg
Selling Skills Test
My Score
avg
Management Skills Test
My Score
avg
Business Planning
My Score
avg
Business Plans Test
My Score
avg
People Management
My Score
avg
Marketing Management Test
My Score
avg

Service Description

When you hire me you get an Englishman living abroad. I'm an engineer by training, an MBA manager with experience and an entrepreneur who's learnt fast and frequently.

Starting with the big picture

- Strategy
- Business model generation & critique
- Market analysis and segmentation
- customer and competitor analysis
- Customer avatar generation

and working down to the details

- Data analysis (with excel or spss)
- Content marketing
- Lead generation
- Lead funnels
- Website conversion
- Sales Conversion
- Web analytics
- Sales & marketing KPIs
- Business logic
- email marketing

And even more granular

- Google analytics
- Google adwords
- Google keyword strategy
- Website architecture for SEO
- Salesforce.com
- Force.com (if you go the cheaper fully customised way)

And so on.

What you get when you hire me is not a rigid adherence to what you want. I've seen lots of jobs go wrong exactly because of that. I ask "Why?" and once I understand what You are trying to achieve I work to make it happen as cheaply, quickly or as beautifully as you want.

But not all three.....not at once..... :)





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Employment

Oakley Steel Limited
Director
2007 - Present
I set up a steel stock holding and trading company with my wife. The focus of the business was to provide high quality European boiler plate and pressure vessel steel to Asian manufacturers. We...
E.On UK
Security Risk Manager
2006 - 2007
I was responsible for developing and implementing a security risk policy in the energy service department. This metered the electricity of 10 million people and provided new electricity connections...
Mott MacDonald Ltd
Design Engineer
2001 - 2006
I designed signalling schemes (where the colored lights are positioned on a railway) for the high speed upgrades of Britain's railway network. I interpreted UK and EU law to design and implement...
Westinghouse Signals Limited
Design Engineer
1999 - 2001
I designed safety critical signalling systems for UK railways.

Education

Warwick Business School
MBA
- 2015
Walsall College of Arts and Technology
NC in Electrical and Electronic Engineering
2000 - 2002
University of Bristol
Philosophy Degree BA
1992 - 1996
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

marketing
sales
salesforce
wordpress
business plan
business model
strategy
analysis
content marketing
CRM
automation
SEO
project manager
advisor
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Identity
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denisoakley
Type
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Member Since
December 2010
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Denis Oakley | Elance

Denis Oakley