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Toni W. | Elance
Last Sign-in: Jun 2, 2015

Toni W.

Creative Web Designer
   United Kingdom
  |   Ashford, Kent
  |  5:16 am Local Time


Minimum Hourly Rate $55

Award winning designer with over 12 years industry experience creating web designs, print graphics, online marketing and branding solutions for high profile clients e.g. Kodak, Shell International, Microsoft - Expedia, Virgin Atlantic, Lloyds Banking Group, British American Tobacco, Opodo, Delta, Toyota, British Airways, BBC and many more.

Having qualified with a Masters Degree in Communication Design (major in web design & digital photography), I have a flair for design with a strong background in visual design & digital photography.

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Jan 31, 2014|Graphic Design|Private|Completed
Nov 13, 2013|Other - Design|Private|Completed
Nov 11, 2013|Other - Design|Private|Completed
Oct 25, 2013|Product Marketing |Private|Completed

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Skills (10)


Service Description

Customer and business focused freelance designer based in the United Kingdom who is passionate about design and has received several awards for design, along with recognition in IT Magazines for my design work.

Whether you require a completely new design, print graphics, content management, a new strategy, or digital media, I can offer the services that will achieve your project aims & objectives.

- Corporate branding
- Logos & banners
- Content & creative design
- Complete website design
- Email newsletters & marketing flyers
- Digital Photography
- Flash animation
- Print graphics
- Business card design
- Image optimisation
- Search engine optimization &
- Site analysis and monitoring
- User interface improvement
- Complete marketing campaigns

Just some of my past achievements that could benefit any size organisation are as follows:

- Service booking increase of 50%
- Banner click through rate increase from 0.9% to 10%
- Increased Google search rankings and web page traffic
- Building online strategies to help increase online sales
- Providing strategies to help improve customer user journey's
- Magazine recognition & improving brand recognition

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Commonwealth Connects
Web Designer - Contract
2011 - 2012
Designing mock ups & web pages for the new Commonwealth Connects C2P web portal & social. Search Engine optimisation, writing reports, keyword analysis for Commonwealth Partners linking to the...
British American Tobacco
Ops Communication Executive - Contract
2011 - 2011
Manage & maintain the company Intranet, micro-sites, newsfeeds & community links, using Site Builder, along with providing advice and support to owners of micro-sites. Design, develop and...
ACS International Schools
Web Developer - Contract
2010 - 2011
Provide support in all aspects of educational websites (development & design) and provide training. Responsible for creating the visual appearance and usability of education based...
British Transport Police
Web Designer - Contract
2009 - 2009
Development of the corporate Internet website and the construction of interactive team pages. Producing web training manuals, holding training sessions for the team. Providing ongoing web...
Lloyds / TSB / HBOS
Internal Communications Intranet Developer -Temp
2008 - 2009
Migrating intranet content across to new group brand using Interwoven Teamsite. Developing new brand for the intranet and improving the site structure. Integrating web content across new...
Web Designer - Contract
2008 - 2008
Re-designing the insurance pages, financial product guides, loans, mortgages and credit card pages. Creating logos, concepts & design mock ups for the price comparison...
Web / Graphic Designer
2007 - 2007
Re-designing the website, inc. navigation, destination guides & promotional templates. Search Engine optimisation and monitoring site traffic using web trends. Producing new design...
Shell International
Web Master
2004 - 2007
Designing web pages and maintaining the Shell Lubricants Industry Internet and Intranet sites. Using content management systems, templates, updating and proof reading content. Producing...
UBS Investment Bank
Web Administrator
2003 - 2003
Providing advice to clients on information architecture, web design and production. Working within the corporate design style guidelines. Producing a wide range of Intranet and Internet web...
Opodo Limited
Web Designer
2002 - 2002
Responsible for the production of web pages and online marketing campaigns. For example, creating online promotions, banners, micro sites and HTML emails. Managing projects and providing...
Microsoft Expedia
Web Designer
2001 - 2002
Working within brand guidelines for a wide range of clients including, Microsoft, Carlton Television, British Airways, Virgin Atlantic, BT Open World, TV Travel Shop, Delta,, Halifax...
Paraspar Internet Business
Web Designer
1999 - 2000
Website designs for Best Direct TV (Ken Hom, Taebo, Rocket Chef), Gossard, Berlei, ChocExpress and many more. ACHIEVEMENTS: - ECMOD 2000 E-Commerce Supplier of the Year Award Sponsored by...
IXL London
Multi-Media Designer
1998 - 1999
Web site design and graphics for a wide range of companies, including Toyota, BBC and Channel 4
Kodak Limited
Graphic Designer
1997 - 1998
Creating branding & print based graphics for Kodak's digital imaging service


Central Saint Martins College of Art & Design
MA Communication Design
- 2002
University of East London
BA (Hons) Visual Communication - 2:1
- 1996
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


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  • 12 months
  • Lifetime
Per Client
Member Since
December 2012
Elance URL
Toni W. | Elance

Toni W.