Michael D. | Elance
 
176985602337900
Last Sign-in: Jul 27, 2015

Michael D.

Experienced SEO Consultant | Digital Marketer
   United States
  |   Memphis, TN
  |  4:05 am Local Time

Resume/C.V.

My Ethos: Live with a Vision and Learn to Execute.

Core Competencies: SEO-SEM, Local SEO Strategy, Link and Citation Building Business Development, Content Writing & Analytics.

7+ years of Proven Search Engine Marketing and SEO Experience. I spent the last 3 years in a start-up capacity developing and managing all facets of the business. I take a disciplined approach to work: 1. Define Goals/Objectives | 2. Develop A Strategy to Achieve | 3. Create An Effective Measurement Plan | 4. Track Results | 5. Revisit/Modify Strategy.





Service Description
Service Summary:

Are you looking to Develop, Grow & Market Your Business Online? I provide results for businesses looking to implement a sustainable SEO strategy. My experience lies in driving growth, creating authority backlinks for new and existing business both online and brick and mortar. My value is in my execution and systematic approach to growing and marketing businesses. I provide clear and concise communication to my clients. Below is a list of what I provide broken down by service area

I do demand clear objectives/ goals from clients as it allows me to provide optimal results.

SEO & Search Engine Marketing -------------------------------------------------------

*Technical SEO Site Audits
*Keyword Research Analysis
*Sustainable Link Building
*Citation Building
*Referral Acquisition Strategy
*Social Media Optimization
*Local SEO & Directory List Management
*Competitive Analysis
*SEO Strategy Plans
*Content Writing & Copywriting
*Market Research
*Web Analytics - Custom Reporting, Measurement Plans)

Marketing------------------------------------------------------------------------------------

*Writing Marketing Plans.
*Target Market Identification.
*Managing Adwords Campaign.
*Creating and Designing Basic Marketing Assets ( Print and Online Media)
*Channel Evaluation. .
*Grass Roots Outreach.
*Taglines and Value Statements.

Digital Analytics---------------------------------------------------------------------------

*Google Analytics Implementation.
*Developing and Writing Measurement Plans.
*Defining KPIs, Micro and Macro Conversions.
*Determining Data Trends That Drive Growth.
*Creating Site Optimization Strategies.
*Custom Report, Dashboard and Segmentation Creation.

Content Writing-----------------------------------------------------------------------------

*Business Writing/Correspondence
*Standard Web Content.
*Copywriting for web and print media.
*Email Marketing Templates
*Sales Pitches and Promotional Material Content.
Certifications
Google Inc.
GAIQ | Google Analytics Individual Qualification
Awarded: 2013
Education
University of Delaware
BA - Political Science
2000 - 2004
Employment
Leapforce
Search Engine Evaluator
2014 - Present
Measure and compare the relevance and usefulness of web pages in correlation to predefined search queries, improving result quality and user satisfaction for a major search engine.
DEVRYGLOBAL LLC
Founder
2013 - Present
DEVRYGLOBAL LLC is an internet holdings and consulting firm specializing in analytics, SEO and Content Marketing for small business.
vRide
Market Manager
2008 - 2013
Opened and executed initial development for company's new Memphis contract office. As Market Manager, I was responsible for marketing, business development, operations and management of a 3 quarter plus million dollar federal transportation contract. Highlights include re-awarding of 3 year contract worth $967,000. Successfully negotiating vRide's first contract and sale of the company's ridematch platform as a standalone product. ? May 2010- January | Pfizer Employee Transit Manager for vRide - Managed alternative transportation programs for two sites with total employee count of 4,500+. Programs included, Employee Shuttle System, Carpool, Vanpool, and Bike to Work ? October 2008 - May 2010 | Outreach Coordinator for VPSI/vRide- Marketed and Developed Commuter vanpooling business among federal, military,county, and private organizations in the National Capital Region.
Payment Terms
Hourly and Fixed Rates Accepted Based on Project:
Payment through Paypal and Escrow Preferred.
Milestone Payment Preferred.
Michael D. | Elance

Michael D.