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D. Lance Lockett | Elance
 
176985602337900
Last Sign-in: Mar 26, 2015

D. Lance Lockett

Creating Dynamic Brand Experiences
   United States
  |   Homewood, IL
  |  12:57 am Local Time

Verified Freelancer

D. Lance Lockett's identity has been verified.  Learn More

Overview

Minimum Hourly Rate $55

I am a versatile, creative writer and analytical thinker that can write in many different styles. I have a very diverse professional background and experiences that have imbued me with strong academic, business and creative writing skills. My educational training and background includes Journalism, Law and Business. I also possess strong brand development skills that includes branding, brand identity, Integrated Marketing Communications, and an innate ability and knack for creating unique product, personal and corporate names, taglines...

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Sep 10, 2013|Marketing Strategy|Private|Completed
|
5.0
Aug 27, 2013|Marketing Strategy|Private|Completed
|
5.0
Jul 27, 2013|Other - Sales & Marketing|Private|Working

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Portfolio

Logo conceptualization created for digital media development company
Developed logo concept and tagline: "What's Your Web Address?"
Developed logo concept for domain blog
Developed Brand Identity for Social Media Blog
Developed brand concept for client blog.
Developed logo concept and tagline.
Conceptualized logo concept and tagline.
Developed brand and logo concept for mock consulting firm
Conceptualized brand identity for OwnMan
Developed client bio
Conducted extensive research, and wrote article analyzing the NCAA's...
Drafted paper that discussed the theoretical strategy approaches of Internet Start-up...
Conducted market research of the incidence of Erectile Dysfunction in Japan; developed...
Researched and wrote analysis of EMC business restructuring
Drafted Executive Summary; Developed VRIO and Four Actions Framework; and Strategic...

Skills (10)

Tested
Product and business naming
Brand development
Brand Consulting
Creative Writing
Creative Writing Test - Non-fiction (U.S. Version)
My Score
avg
Passed
Business Writing
Business Writing Skills Test (U.S. Version)
My Score
avg
Passed
English Grammar
Content Writing
Content Writing Skills Test
My Score
avg
Passed
Corporate Structure
Academic Writing
U.S. Academic Writing Test
My Score
avg
Passed
Copywriting
Copywriting
My Score
avg
Passed

Service Description

I develop Integrated Marketing Communications plans for my clients. The IMC Plans analyze the client's industry via a market and/or industry analysis which provides insights that the client can utilize to gain competitive or sustained competitive advantage and market share. I also assist clients by providing brand identity creation, brand development and awareness services that enables the client to build brand equity within their respective industries or markets. I also provide professional writing services, and also small business consulting services, among other things.

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Employment

GodsenddDomains.com
Founder
2009 - Present
Godsend is a web solutions and internet domain retailer.
Godsend Media Worldwide
Founder
2007 - 2010
Internet web development company
Bridgeman Consulting Group
Free-lance Brand Consultant
2006 - 2008
Assisted client with branding, personal branding, SMB Consulting, Business Writing and Contract Management.
Gary Steelheads
Director of Operations, Promotions and Corp Sales
2005 - 2005
Internship-Developed corporate reports for CBA League Office; drafted press releases; wrote articles for Steelhead's website; drafted letters on behalf of CEO; worked with vendors in selection of...
National-Louis University
In-House Counsel
2001 - 2005
Served as in-house counsel; reviewed contracts; handled copyright and trademark issues; engaged and worked with outside counsel on the resolution of employment and labor relations issues; conducted...

Education

Roosevelt University
Masters of Business Administration
- 2011
University of Iowa Boyd College of Law
Juris Doctorate
- 1999
University of Iowa
Bachelor of Arts in Journalism
- 1996

Keywords

Branding
Brand Development
Brand identity
Integrated Marketing Communications
product naming
corporate naming
start-up naming
SMB consulting
copywriting
and Marketing Plans.
My Snapshot
Sales & Marketing
2
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
Deyy
Type
Individual
Member Since
July 2013
Elance URL
Verifications
0
D. Lance Lockett | Elance

D. Lance Lockett