Hi. I'm new to Elance and I'm new to freelancing. I'd like to prove my worth to you before working together on any big projects, so hire me for something small, like a short article, until we can build some trust.
Why Hire Damon
Now that I've sent serious clients running, here's why you want to hire me.
- I don't want to be known for crappy work. If I'm not comfortable doing something, I'm not going to tell you that I can do it.
- My broad understanding of the Internet. I may be new to freelancing, but I started learning everything web marketing when I started my 1st site 3 years ago. I'm a web marketing generalist who's beginning to specialize in web writing.
- Writing style. I put the most important information first; that's how visitors like it, that's how search engines like it. It's too easy to leave, so don't make your visitors put in any more effort than necessary.
Persona-Based Web Writing
Who are your customers? They are not like me and they are not like each other.
So how do you create a web site that meets the varying needs of unique individuals? Personas.
I use personas to make sure the web content that I write meets the needs of different classes of customers and doesn't just reflect my feelings about a business.
Good web-copy is good SEO-copy.
When a visitor lands on a page, they very quickly scan and then skim to see if the page is likely to contain the information they are after. If your copy doesn't communicate its relevance...
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