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Daniel Holdeman | Elance
 
176985602337900
Last Sign-in: Aug 2, 2015

Daniel Holdeman

Certified AdWords Expert
   United States
  |   Santa Clarita, CA
  |  5:55 pm Local Time

Verified Freelancer

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Overview

My experience managing AdWords campaigns dates back nearly 7 years. I also manage accounts on Bing and Facebook.

RECENT ACCOMPLISHMENTS
- Top performer at current agency amongst several SEM Managers.
- Built over 60 campaigns within the last 6 months.
- 23% average conversion ratio across 90+ accounts.
- Managed nearly $400,000/mo in ad spend.

CREDENTIALS (see portfolio):
- Google Adwords Certification
- Bing Ads Certification
- Google Analytics Certification
- SEO Certification

Read More »
Jul 28, 2015|Ad Campaigns|Private|Working
Jul 27, 2015|Ad Campaigns|Private|Completed
Jul 21, 2015|Ad Campaigns|Private|Working
Jul 20, 2015|Ad Campaigns|Private|Working

View All »

Portfolio

Successfully met the requirements to become an Adwords qualified individual.
https://www.google.com/partners/#p_certification_html;cert=0
Met the requirements to become a Bing Ads Accredited Professional.
https://bingadsaccreditedpros.testcraft.com/downloads/reports/20150404_UM8IKKTH/PROD-ENGLISH-BAAP04_BaapCertificate201302_20150404_173105.pdf
Successfully passed the the Google Analytics Individual Qualification
Notably higher scores in performance and customer service than average Google Partner.
Increased conversions by over 900% and decreased cost/conversion nearly 100%.
Markedly decreased conversions costs while increasing the number of conversions.
Immediate, notable increase in conversions.
Helped generate a 60% reduction in conversion costs one month after initial optimization.
Helped produce a 15% conversion ratio in less than 6 weeks on a brand new account.
Increased traffic by 500% in 3 months
Increased traffic by 500%
Increased Traffic by 700%
Increased traffic from 5.9K visitors/month to 13.6K visitors/month

Skills (10)

Tested
Search Engine Marketing (SEM)
Bing Ads
Google AdWords
Google AdWords
My Score
avg
Facebook Marketing
Google Analytics
Internet Marketing
Search Engine Optimization (SEO)
Marketing
Management Skills
LinkedIn Advertising

Service Description

PPC / SEM campaign development & optimization across all major publishers including Google, Bing, Facebook, and LinkedIn.

- Research, plan, budget and build search, display, and retargeting campaigns.
- Drive continued optimization through data analysis, testing, keyword & bid management.
- Leverage Google Analytics, GWT, SEMrush, and other third-party tools to identify opportunities.
- Provide direction on landing page optimization for conversion purposes.
- Identify and report on KPIs and optimization opportunities on a regular basis.
- Identify fresh opportunities to increase ROI and actively formulate strategies for new opportunities.



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Employment

Scorpion Design, Inc.
Search Engine Marketing Specialist
2014 - Present
Responsible for planning, implementing, and managing search engine marketing campaigns for assigned clients across various platforms.
My Marketing Team
Online Marketing Manager
2012 - 2014
Build, implement and manage search engine marketing & optimization campaigns from A-Z e.g. discovery calls, proposals, campaign execution, reporting & invoicing. Create/manage search, display,...
Signature Fundraising
Sales & Marketing Manager (territory)
2011 - 2013
Leveraged PPC as one tactic toward generating over $500K in small retail items in 12 months.
Galaxy Parties, Inc.
General Manager
2007 - 2011
Leveraged PPC as the primary means toward consistent, substantial year over year growth.

Education

The Master's College
Orginizational Management
2013 - Present
The Masters Seminary
Bachelor of Theology
2008 - 2011
Los Angeles Valley College
60 units of general and business-specific courses
2006 - 2008

Keywords

Adwords
PPC
SEM
Paid Search
Online Marketing
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
4.9
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
DHoldeman
Type
Individual
Member Since
February 2013
Elance URL
Verifications
0
Daniel Holdeman | Elance

Daniel Holdeman