Dec 13, 2014|Marketing Strategy|Private|Working
Feb 12, 2013|Marketing Strategy|Private|Working
Jan 30, 2013|Marketing Strategy|Private|Completed
Jan 16, 2013|Ad Campaigns|Private|Working
1. DIGITAL MARKETING & ADVERTISING SERVICES
*SEO: web site audit and plan to fix SEO issues; keyword strategy and implementation; on-page and off-page optimization; online authority building with search Engines like Google both on-site and off-site.
* Social Presence: build fan base or following; increase customer engagement across all social platforms like Facebook, Twitter, Google+ LinkedIn, Pinterest and more.
* Online Advertising: media and ad planning; AdWords and display networks; landing page creations;ad creation for text, video and image ads using keyword strategy and optimization; monitoring ad performance by reporting and adjusting ads for maximum ROI.
*Copywriting for all channels: websites, blogs, emails, white papers, articles, ads social media.
* PR: press release writing with keyword optimization and online distribution to trade publications or mass release.
*Web site “marketing optimization” (not technical development): optimized for customer interaction based off business goals; layout plan (wireframe); page strategies for conversion; SEO; ecommerce.
2. TRADITIONAL MARKETING & ADVERTISING SERVICES
* Marketing Strategy Development: marketing, advertising and branding plans with launches plans and execution; PR strategy; product launch and market entry plans.
*Marketing Materials: sales collateral; print materials for ads, direct mailers, guides, handbooks, brochures.
* Copywriting for ads, creative briefs, RFPs, articles...
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Ballantine Communications Inc.
Digital Account Manager
2013 - Present
Fulfill on marketing services for small businesses including SEO onsite and offsite, social media build and management, newsletters and email campaigns, content writing, directory list claiming and...