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Dawn G. | Elance
 
176985602337900
Last Sign-in: Mar 11, 2015

Dawn G.

Power Marketer & Advertiser with Digital Expertise
   United States
  |   Albuquerque, NM
  |  6:38 am Local Time

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Overview

I am a social media, SEO/SEM and digital marketing expert with high level branding and positioning experience. I will help you increase revenue by boosting your overall exposure to potential customers, and establishing your authority in your industry. I connect you to your customers through marketing & advertising initiatives that best fit your company and industry.

My experience includes over 15 years experience not only in the US but for companies worldwide as an expert marketer with specialty in digital marketing and advertising. I have...

Read More »
Dec 13, 2014|Marketing Strategy|Private|Working
Feb 12, 2013|Marketing Strategy|Private|Working
Jan 30, 2013|Marketing Strategy|Private|Completed
Jan 16, 2013|Ad Campaigns|Private|Working

View All »

Portfolio

This three-fold brochure is designed for retail customers to "Take-One" The...
Trade Show Booth Panels
Home Page of a Direct Marketing Web Page
This presentation won Best in Category for 2003
Marketing Plan for a program that was funded through a $5M grant from a business to a...
RFP written for a non-profit to announce contracting opportunity.
e-Newsletter
e-Newsletter

Skills (5)

Tested
Business Writing
Business Writing Skills Test (U.S. Version)
My Score
avg
Online Writing
Online Article Writing and Blogging Test (U.S. Version)
My Score
avg
Social Media Marketing
Social Media Marketing Test
My Score
avg
Internet Marketing
Internet Marketing Test
My Score
avg
Search Engine Marketing (SEM)
Search Engine Marketing Certification
My Score
avg

Service Description

1. DIGITAL MARKETING & ADVERTISING SERVICES
*SEO: web site audit and plan to fix SEO issues; keyword strategy and implementation; on-page and off-page optimization; online authority building with search Engines like Google both on-site and off-site.

* Social Presence: build fan base or following; increase customer engagement across all social platforms like Facebook, Twitter, Google+ LinkedIn, Pinterest and more.

* Online Advertising: media and ad planning; AdWords and display networks; landing page creations;ad creation for text, video and image ads using keyword strategy and optimization; monitoring ad performance by reporting and adjusting ads for maximum ROI.

*Copywriting for all channels: websites, blogs, emails, white papers, articles, ads social media.

* PR: press release writing with keyword optimization and online distribution to trade publications or mass release.

*Web site “marketing optimization” (not technical development): optimized for customer interaction based off business goals; layout plan (wireframe); page strategies for conversion; SEO; ecommerce.

*Email campaigns

2. TRADITIONAL MARKETING & ADVERTISING SERVICES

* Marketing Strategy Development: marketing, advertising and branding plans with launches plans and execution; PR strategy; product launch and market entry plans.

*Marketing Materials: sales collateral; print materials for ads, direct mailers, guides, handbooks, brochures.

* Copywriting for ads, creative briefs, RFPs, articles...

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Employment

Ballantine Communications Inc.
Digital Account Manager
2013 - Present
Fulfill on marketing services for small businesses including SEO onsite and offsite, social media build and management, newsletters and email campaigns, content writing, directory list claiming and...
Self
Marketing Contractor
2006 - Present
For the past six years, I have performed marketing contracts for companies such as Junior Achievement, Robert Half Technologies and small start-ups.
AeroGrow International, Inc
Marketing Manager
2005 - 2006
SWN Communication, INC
Director, Marketing Research
2004 - 2005
Colorado Bean, LLC
Director, Marketing Manager
2002 - 2004
IR - Ingersoll-Rand
Senior Information Analyst
1999 - 2002
Hewlett Packard
Marketing Analyst (Contract)
1999 - 1999
City of Colorado Springs - Housing Authority
Housing Management Specialist
1993 - 1999

Education

University of Colorado
Master's Degree - Organizational Communication
- 1999
University of Colorado
Bachelor's Degree - Organizational Communication
- 1993

Keywords

SEO
Digital Marketing
Advertising
AdWords
email
Collateral
Brochures
Social Media
Copywriting.
My Snapshot
Sales & Marketing
3
Elance Level
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  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
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Clients
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Repeat
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Private
Private
Total
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Identity
Username
digigisi
Type
Individual
Member Since
December 2009
Elance URL
Verifications
0
Dawn G. | Elance

Dawn G.