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Mary Iannotti | Elance
Last Sign-in: Aug 17, 2015

Mary Iannotti

Website Designer and Digital Marketer
   United States
  |   Boulder, CO
  |  4:57 pm Local Time

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I help organizations develop websites and digital marketing that will achieve business goals, serve customers and increase revenue.

Realizing business goals wonít be achieved when websites are designed in a vacuum drives my approach of combining usable and esthetic website design, valuable content, SEO and social media to work in unison to find prospects and inspire them to take action.

I enjoy untangling technical issues; using CSS3, HTML5 and the Adobe Creative Suite to improve websites and user experiences; writing content that converts...

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Jun 16, 2013|Graphic Design|$1,863|Completed

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Skills (5)

Website Content Writing
Website Copywriting

Service Description

Basic Website Design Package
* Website analysis:
-- Define website goals, audience, main messaging, review competitor websites and sample websites.
* Hosting and domain set-up.
* WordPress installation along with a framework that will improve website performance.
* HTML5 and CSS3 web standards.
* Mobile responsive child theme selection and set-up.
* Theme customized for brand:
-- Colors, font and design.
* Layout comps for customization options.
* Internal web pages.
* Images optimized for website performance and SEO.
* Blog with authors, social sharing options and RSS feed/email subscription.
* Social media profile linking.
* Newsletter registration.

Website On-Page Basic SEO
* Website analytics.
-- Google Analytics and Webmaster Tools
* Install and set up SEO plugin.
* SEO Titles and Meta descriptions for web pages.
* Sitemap submission to Google and Bing.

Website Maintenance
* Weekly backups of website and database files.
* Weekly updates of WordPress, theme and plugin files when available.

Branding and Business Messaging
* Discovery session to develop:
-- Mission and values.
-- Target audience.
-- Unique value proposition.
-- Company description.
-- Brand persona and voice.
* In-depth competitive analysis.
* Logo design if necessary.
* Marketing consultation for content.

On-going website management to ensure the site is contributing to business goals which may include lead generation, customer service and cost reduction through automation.
* Copy...

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Digital Marketing Deva
Website Designer and Digital Marketer
2012 - Present
* Developed, launched and redesigned WordPress responsive websites for energy conservation, home media, data supply, alternative health and nonprofit organizations. * Provide on-going website...
Exempla Good Samaritan Medical Center
Marketing Manager
2011 - 2012
I managed all marketing. I quickly added value to online marketing efforts by adopting strategies that produced positive measurable results. * Conducted usability tests which uncovered information...
Boulder Community Hospital
Communication Specialist
2008 - 2011
Because I had a thirst for learning the latest Internet marketing tactics, I was a pioneer who implemented new online strategies and metrics. As a result, I managed two websites and set up the...
Simple Solar
Marketing Director
2007 - 2008
Established marketing strategy, managed all marketing and laid the foundation for measuring lead generation and sales conversions for a solar electric installer. * Transitioned the website from a...


Rochester Institute of Technology - Rochester, NY
B.S. - Print Production Management
Full Sail University, Winter Park, FL
M.S. - Internet Marketing
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


WordPress Website Design
Responsive Web Design
Website SEO
Website Copy Writing
Website Marketing Strategy
Website Branding
Website Redesign
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
June 2013
Elance URL
Mary Iannotti | Elance

Mary Iannotti