Digital Analytics, Insights, Customer Experience — Executive with over 13 years experience managing successful digital analytics, digital marketing, ecommerce, A/B testing and optimization, segmentation, personalization. Eight years team management experience, with 2-4 direct reports, plus offshore resources. Utilize Business intelligence, metrics, and KPIs to identify customer behavior, and develop actionable strategies to enhance customer experience and achieve ROI goals. Excellent project leader and cross-functional team collaborator....
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I have 13 years of experience in digital marketing, (AdWords, SEM, Social Media Marketing, SEO, Affiliate Marketing, Email Marketing,) with marketing budgets as low as a few hundred dollars a month to over sixty thousands dollars a month.
My expertise also includes digital analytics with Adobe Analytics (Omniture SiteCatalyst) and Google Analytics, A/B testing and conversion funnel optimization. In order have a positive ROI on your marketing dollars, you not only need to have optimized ad campaigns, you also need to optimize your conversion funnel so you have a higher conversion rate and higher revenue per order.
I like to think of it as two sides to the same coin that must be done well. 1) Optimizing marketing campaigns, and 2) Optimizing Conversion Flow
My experience includes digital analytics and optimization for www.Tiggly.com, www.ReadersDigest.com, www.NYandCompany.com, www.OneGreatFamily.com.
I have owned the sales funnel for these sites, and helped optimize others improving conversion funnels. I now do contract work, providing marketing and conversion optimization services in order to help other companies with full funnel optimization.
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