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I'm experienced across a range of disciplines and businesses:
- 11 years as a product marketing manager & merchandising planner in the travel publishing industry, selling to Walmart, Samís Club, Costco, Target, Office Depot & OfficeMax, Home Depot, Kroger, and other national retailers.
- 6 years as a specialty retail store manager, running operations and training stores on better merchandising techniques at locations across the United States.
- 2 years as a marketing communications & PR manager in the non-profit sector.
- Degree in...
My background is product management, working on core and new businesses to build, refine, promote, and grow them. I love collaborating with folks on projects, but I'm comfortable working independently, too. I have experience handling all aspects of marketing, including consumer research and PR as well as promotion development, sales support, and new product development.
I have strong writing skills and can write formal pieces, such as training manuals and product catalogs, and informal pieces, such as newsletters. I am working as an independent travel writer and can write short 300-word articles or more in-depth stories as well. And, though I'm not an editor by training, I have a keen eye for identifying content that does and does not fit with a piece's subject matter or area of focus.
I'm incredibly organized and am quite efficient with my (and my client's) time. I'm able to turn projects around quickly and deliver results in a timely manner for you.
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2011 - Present
Writer and photographer for my own blog, primarily about the subjects of travel & photography but with occasional posts related to marketing, business management, and other tidbits filed under...
Macon Area Habitat for Humanity
Assistant to the development director
2009 - Present
In this volunteer/pro-bono consultant position, I write press releases, manage social media activity, reach out to local media outlets, and create newsletters for distribution to the chapter's...
2004 - 2009
Brand manager for multiple product lines in the company's portfolio, which represented 30% of total revenue. Developed business objectives and managed execution of strategies and tactics; managed...
Assistant Marketing Manager
2001 - 2004
Managed children‚Äôs products for retail channels, including wall maps, activity books, and reference materials. Identified as one of a handful of people within company to project-manage critical...
Merchandising Planner, Wal-Mart, Inc.
2000 - 2001
Drove development and execution of product and promotional merchandising at Walmart, Inc. Created selling strategies and merchandising techniques for permanent and temporary in-store displays.
Retail Store Manager
1994 - 2000
Fully managed all aspects of multiple retail store locations across the country (Chicago, IL; Bethesda, MD; Washington, DC): drove sales and established daily revenue targets; hired and trained...
Cornell University, Ithaca, NY
Bachelor's of Science, Hotel & Restaurant Administation
1987 - 1991
Writing & editorial