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Dale Sleppy | Elance
 
176985602337900
Last Sign-in: Dec 17, 2014

Dale Sleppy

B2B Demand Generation Marketing Professional
   United States
  |   Arlington, OH
  |  3:51 am Local Time

Overview

A senior marketing professional with 20 years experience leading the planning and the execution of dynamic customer acquisition and relationship management strategies that produce maximum value in fast-paced industries such as technology, publishing, and professional service. Proven ability to deliver achieve measurable goals by combining strong financial and quantitative analysis plus innovative approaches to overcome wide-ranging marketing challenges.

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Skills (10)

Tested
Email Marketing
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Market Research
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Advertising
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Service Description

Full service marketing consulting firm serving business to business clients in need of measurable, predictable results from their lead generation activities. Experience with clients in the high-technology, software, professional service and publishing industries. Digital marketing,, telemarketing, webcasts, trade show management, print advertising, and strategic marketing planning.

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Employment

GrowthPoint
Marketing Consultant
2011 - Present
Lead the planning and execution of integrated sales lead generation and nurturing marketing campaigns and events for this full-service marketing agency serving ABB, a Global 500...
Sawvel & Associates
Financial analyst/consultant
2008 - 2011
Directed the production of economic feasibility studies, financial forecasts and utility rate studies for clients of this engineering and consulting firm that serves public utilities. Prepared cost...
Six Disciplines
Marketing Director
2006 - 2008
Established the corporate marketing and branding functions to drive new business for this franchise-based professional service firm. Introduced a voice of the customer strategy to build credibility...
Microsoft
Industry Marketing Manager
2000 - 2006
Marketing lead for the retail and healthcare markets for ERP software solutions. Developed strategy and executed integrated CRM programs to gain market share, leveraging relevant messaging and...

Education

Anderson University
BA - Marketing
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Marist College
MBA
-
Overview  |  Job History  |  Resume/C.V.

Keywords

Direct Marketing
Lead Generation
strategic planning
advertising
email marketing
demand generation
landing pages
market research
database marketing
marketing automation
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Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
DKSMarketing
Type
Individual
Member Since
July 2009
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Dale Sleppy | Elance

Dale Sleppy