As a seasoned professional with 11+ years of Marketing experience, my career achievements have included work with global corporations and brands overseeing fully integrated marketing programs both traditional as well as non-traditional. This has included broadcast, print, interactive/digital, social media, promotions, events and in-store activities.
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I have worked with African-American and general market targets and have worked across industries which have included retail, insurance, automotive, gaming, diagnostic healthcare & CPG.
Social Media Marketing
Communication & marketing plan development, Social/Digital Marketing, Innovative project development and implementation, Local and national/brand coordination, Strategic leadership, Contract/scope negotiation, Branding, African-American marketing.
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Sears Holdings Corp.
2005 - Present
Strategic lead for Back to School communications planning and program performance analysis. Develop strategic marketing plans and manage the development, planning and execution of the annual Back...
VP/ Account Director
2007 - 2009
Served as top-level leader for Allstate account. Supervised and mentored staff, built and maintained Client relationships and provided strategic leadership.
2006 - 2007
Served as top-level leader of Harrah’s Entertainment account covering 7 casinos. Supervised and mentored staff, built and maintained Client relationships, provided strategic leadership and served...
Abbott Laboratories- Diagnostic Division
Sr. Brand Manager/ Sr. Account Manager
2004 - 2006
Managed global marketing communications for Abbott Laboratories Diagnostic Division products including Hematology, Laboratory Automation, and select assays.
2005 - 2005
Facilitated online marketing course curriculum including Introduction to Marketing and Professional Presentations
Carol H. Williams Advertising
2003 - 2004
Served as Account Supervisor for General Motors Corp. leading regional Northeast and North Central teams. Provided strategic leadership, developed communication plans, managed program...
Account Supervisor (AAE/AE/Sr. AE/Accout Superviso
1999 - 2003
Served in account management for Sears Roebuck and Co., Blackvoices.com, Nationwide Insurance and Kellogg Co. clients. Managed day-to-day activities, developed programs, provided strategic...
1996 - 1997
Wrote a variety of magazine pieces including monthly Contributors column, news pieces, and music, film and book reviews for leading urban magazine. Coordinated editorial internship.
Master of Science, Integrated Marketing Communicat
1997 - 1998
Northwestern University Medill School
Bachelor of Science, Magazine Journalism
1992 - 1996