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Dom Fitzgerald | Elance
 
176985602337900
Last Sign-in: Sep 18, 2013

Dom Fitzgerald

Brand Legend (and former Kellogg Brand Manager)
   Australia
  |   Cronulla, NSW

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Dom Fitzgerald's identity has been verified.  Learn More

Overview

Need creativity and brand management? You're in luck! Trained as a multinational brand manager, I can help with all things branded. From developing positioning through to market research through to copywriting and brief development, I can match your brand's performance to your vision.

For your creative needs I bring a depth of experience writing for screen and stage; providing creative direction for product & concept development including generating product ideas, sub brand and product names, and boundless enthusiasm for new and fresh...

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Portfolio

Complete overhaul of brand starting from positioning/architecture through all aspects...
I developed, wrote and designed the Donkey Bakery Mission, Vision and Values document...
Example of the design projects I have managed from brief through to prepress. I also...
Brand guideline document written, designed with creative directed by myself.
Above the line FMCG brand relaunch managed from brand strategy level through to final...
Above the line FMCG brand relaunch managed from brand strategy level through to final...

Skills (2)

Tested
Marketing
Marketing Management Test
My Score
avg
Marketing Methods and Techniques Test
My Score
avg
Creative Brief Development

Service Description

With me you get a brand manager AND a creative. Whoa!

From my multinational days I offer the full brand management tool kit:
- Positioning
- Product & concept development
- Creative development
- Media strategy
- Marketing/Sales integration
- Digital communications
- Content development

From my other job as a creative in a production company I can help you
- write great content
- come up with effective, stick-in-your-customer's-brain names for your company, products and services
- think outside the box to create new solutions to whatever marketing and product development challenges you and/or your company are facing
- translate marketing strategy and ideas into effective creative briefs for designers, directors and other creative types

I'm one of those Gen Y/Millennial people. If you are looking for a fresh approach from someone who grew up with the internet in his bedroom and a mobile phone in his school bag then I'm your man.

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Employment

Nice Guys Productions
Director/Writer/Actor
2003 - Present
Member of 6 person comedy performance. We have written and performed for theatre, radio, television and online. Notable instances include shows at Melbourne International Comedy Festival, writing...
Donkey Bakery
Marketing, Sales & Communications Officer
2011 - 2012
I evolved and refined the marketing, sales and comms systems of Donkey Bakery, a social enterprise in Hanoi. Donkey Bakery creates employment and provide vocational training and support to people...
Kellogg Australia New Zealand
Brand Manager
2007 - 2010
I managed several brands, established and developing, across two different categories and numerous consumer segments.
Kellogg Australia New Zealand
Marketing Graduate
2006 - 2007
I completed the Kellogg Marketing Graduate Program. I worked across different departments, in a variety of roles such as Territory Manager in Field Sales, Marketing Assistant in Consumer Promotions...

Education

University of New South Wales
Bachelor of Commerce / Bachelor of Science
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Keywords

Brand manager
creative
food
marketing
strategy
product development
copywriting
digital
My Snapshot
Elance Level
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  • 12 months
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Identity
Username
domfitzgerald
Type
Individual
Member Since
September 2012
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Dom Fitzgerald | Elance

Dom Fitzgerald