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Dominique Masson | Elance
 
176985602337900
Last Sign-in: Aug 29, 2014

Dominique Masson

It's all about engaging with your audience
   South Africa
  |   Johannesburg, Gauteng

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Overview

Minimum Hourly Rate $33

With 12 years of experience in strategy, writing & creative direction within the corporate sector, I understand that every piece of work produced needs to connect with each individual that engages with it.

Engaging and connecting with an audience demands three things:
1. Understanding the brand / product / service you are representing so well that you think, speak and write their language.
2. Understanding the target audience; their demographics, psychology, needs and challenges.
3. Using these understandings to create engaging content...

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Portfolio

Conceptualized the design and wrote the content to entice the audience.
Conceptualized layout and design and edited copy to make dense, technical content...
Created a bright and engaging newsletter for a company's wellness program that is...
Conceptualized the training tool which took the form of an interactive presentation. We...
Took an existing manuscript, restructured it and wrote into it it bring it alive.
Conceptualized layout and content.
Brainstormed concept, created presentation
Brainstormed concept and created the proposal
Took a brief and wrote the pilot script
Wrote and produced an AV for a leadership conference
Came up with the story, wrote the script and produced the play
Researched current issues around HIV Aids and translated that into a play to inspire...
Brainstormed concept and created the pitch presentation. We won the work and the awards...
Conceptualized and wrote a series of cartoons on energy efficiency
Making content visually relevant is a necessary skill in communicating across clutter.
Created an emotionally appealing grant proposal for a South African student accepted to...
Took a brief from client, researched topic and wrote the article.
Researched the topic and wrote the article
Came up with the topic, researched, and wrote the article
Research & writing
Research & writing
Research, writing
Unpacked Eskom's Leadership Brand and created and AV script that outlines the brand to...
Engaged with the performance management strategy, came up with a motivating analogy and...
This is the CV I use to get work. It is also an example of a creative way to create a CV.

Skills (6)

Tested
Corporate writing
creative writing & conceptualisation
technical and article writing
marketing and branding strategy
Business Writing
My Score
avg
Passed
Creative Writing
My Score
avg

Service Description

Business writing: brochures, websites, newsletters, proposals, marketing, internal communications. By writing and implementing marketing and business plans I took the revenue for a previous company from R800 000 per annum to over R5 million per annum. Work done on an internal communications programme for another client recieved a Gold Quill Award.
Articles: I write articles on creativity, self-improvement, communications strategy and alternative healing and have been published on Allforweomen.co.za and creativesovereign.com.
Writing and editing for novels, memoirs and manuscripts.
Scriptwriting for TV, theatre and corporate AV

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Employment

Blue Moon Corporate Communications
Creative
2009 - 2013
My role was to strategise, conceptualise and create communication plans and campaigns for our clients, and then write and direct all related collateral. Some of my proudest projects were the 2013...
Viva Hecate Productions
Creative Producer
2002 - 2009
In 2002 I started at Viva Hecate Productions as a production and stage manager. As a stage manager I managed large concert style events and conferences and as a production manager I took industrial...

Education

University of Witwatersrand
Bachelor of Arts: Dramatic Art
1998 - 2002
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

writer
scriptwriting
editing
ghostwriting
creative
copywriting
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  • 12 months
  • Lifetime
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Identity
Username
DominiqueMasson
Type
Individual
Member Since
February 2012
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Dominique Masson | Elance

Dominique Masson