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Drew Wilson | Elance
 
176985602337900
Last Sign-in: Jan 31, 2015

Drew Wilson

Multicultural Sales Marketing Manager
   United States
  |   Golden, CO
  |  3:14 pm Local Time

Overview

Minimum Hourly Rate $71

Approach:
-Deliver inspiring and strategic leadership to ensure top-notch activation and integration across disciplines.
-Employ multicultural experience, Spanish fluency, & Hispanic cultural aptitude to accelerate business growth.
-Drive success with contagious entrepreneurial spirit, intuitive creativity, work ethic and broad shoulders.
-Stimulate development and prosperity for the team, colleagues, clients and company.

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Portfolio

Skills (10)

Tested
Spanish - English Translation
My Score
avg
Passed
Multicultural Marketing
Field Marketing
Consumer engagement

Service Description

Often referred to as “Druchacho,” he's about as gringo as any guy in his home town of Golden, Colorado. However, Druchacho is known to his colleagues as a fiery Hispanic marketer, businessman and strategist, undeniably fluent in Latino and general market consumer and shopper marketing tactics, the Spanish language, Mexican and US Hispanic culture. Spanish speakers tend to report his language ability and biculturalism to be native-like, often mistaking him for a Mexican! Over the last three years, he's been rocking Hispanic retail marketing for MillerCoors brands, Kellogg's and Lala Foods in markets like Denver, LA, Chicago, NewYork, and Dallas. Currently he consults independently, building international communications plans, multicultural marketing strategies, and guiding advertisers with promotional tactics to connect with the US Hispanic and international market.

Drew is also a business development pro with a knack for sales metrics, developing alternate revenue streams the polished demeanor and skill for presenting unique and creative solutions to top executives.

He loves learning about project work and career opportunities that fit his skill set. Email him, call or text him @ -- / --

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Employment

The Integer Group: MillerCoors, Kelloggs, Lala
Account Supervisor
2011 - 2014
Guided the creation of Hispanic field, shopper marketing, event and promotional executions on Kellogg’s, MillerCoors, and Lala Foods accounts. I was originally hired to lead MillerCoors...
Heinrich Hispanidad
New Business Development Director
2010 - 2011
Responsible for new agency business efforts, writing articles, developing targeted advertising solutions, responding to RFPs, presenting Hispanic consumer trends and agency capabilities, as well as...
McGraw-Hill Broadcasting
National Sales Manager
2005 - 2009
I launched and built the national sales departments of both Denver and San Diego Azteca America affiliates, developing national strategies, negotiating ratings and rates, forecasting revenue &...
The Integer Group
Account Executive
2003 - 2005
I developed and managed the 22 member Denver Latino-Street-Wise team, executing on and off-premise Hispanic retail promotions, sponsorships of concerts, and grassroots events for Coors and Coors...
Entravision: Univision Colorado
Account Executive
2000 - 2003
In charge of developing new business, cold-calling, presenting, closing sales, forecasting and maintaining a list of local Hispanic advertisers. I grew my client list each year and increased my...

Education

Colorado State University
Bachelors Spanish Language
1995 - 1999
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Multicultural
Hispanic
Marketing
Spanish
Social
Shopper
CPG
Broadcast
Communications
New Business
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Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
Druchacho
Type
Individual
Member Since
November 2014
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Drew Wilson | Elance

Drew Wilson