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David C. | Elance
 
176985602337900
Last Sign-in: Feb 5, 2014

David C.

Top 5% in Writing, Advertising, & Marketing
   United States
  |   columbus, OH
  |  7:37 pm Local Time

Overview

Minimum Hourly Rate $49

Former brand manager and corporate strategy associate at Fortune 100 company. Current CPG entrepreneur. Graduated in the top 1% at The Ohio State University with a major in business and minor in writing.

I have led the creation of record-setting television ads, and I have created sales-generating point of sale material on a budget so small it would make most marketers cringe.

In my corporate life, I identified over $125MM of financial opportunities through a company acquisition; led the launch of a quarterly customer magazine to grow...

Read More »
Jun 17, 2013|Web Content|$225|Completed
|
5.0
Mar 13, 2013|Web Content|$100|Working
|
5.0
Feb 26, 2013|Copywriting|$200|Working
|
5.0
Feb 19, 2013|Sales Writing|$80|Completed
|
5.0

View All »

Portfolio

I led the development of this ad from concept to production, which achieved parity or...
http://www.nationwide.com
This is a screen shot for the homepage of My Nationwide Magazine, a quarterly magazine...
http://www.mynationwidemagazine.com/
This is a screen shot of the Discount Finder product for Nationwide Insurance. I led...
http://www.nationwide.com/discount-finder.jsp
This is a screenshot from the log in page for Nationwide's SmartRide Telematics...
https://smartride.nationwide.com
This is the logo for formula AM, a hangover recovery drink targeted at social drinkers...
http://www.formulaam.com
These are bottles of formula AM, a hangover recovery drink targeted at social drinkers...
http://www.formulaam.com
This is a cooler cling for formula AM, a hangover recovery drink targeted at social...
http://www.formulaam.com
This is a table tent for formula AM, a hangover recovery drink targeted at social...
http://www.formulaam.com
This is a poster for formula AM, a hangover recovery drink targeted at social drinkers...
http://www.formulaam.com
This is a letter that accompanied a gift of formula AM to a fraternity. formula AM is a...
http://www.formulaam.com
This is an example of a B2B sales email I created for a client specializing in gate...

Skills (7)

Tested
Advertising
Advertising Skills Certification
My Score
avg
Marketing
Marketing Management Test
My Score
avg
Marketing Terminology Test
My Score
avg
Content Writing
Content Writing Skills Test
My Score
avg
Business Analysis
Business Strategy Test
My Score
avg
Corporate Strategy
Corporate Strategy Test
My Score
avg
Technical Writing
Technical Writing Skills Certification
My Score
avg
English Punctuation
U.S. English Punctuation and Mechanics Test
My Score
avg

Service Description

I'm a sharp, creative, well-informed guy who gets big things done on a small budget. I prefer working with people I like on projects I enjoy, and I'd recommend the same to you! Friends and colleagues often describe me as a hard worker who is kind, level-headed, smart, and a good listener. I'm most proud of my integrity, diligence, and results-oriented work ethic and the ability to "get things done."

I've always excelled at writing, and I've sharpened my professional skill set around excellent communication skills and the ability to think and act strategically. In my experience, the path to success begins with knowing your customer base better than anyone and ends with the ability to execute in market. Neither of these are easy, but I have done them both successfully.

In 2006, I graduated summa cum laude with a major in business and a minor in writing from one of America's top public universities. After college, I joined a Fortune 100 company as a corporate strategy analyst focused on competitor research and report writing for the CEO and Board of Directors. My research and writing skills quickly moved me up the ranks, and soon I was overseeing marketing and advertising (including copywriting) for one of four target business segments (young people ages 21-33). By the time I left the corporate world, I had launched a quarterly magazine to 150,000 customers, created a mass market television ad seen by millions, and drafted countless presentations and memos to the Board of...

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Education

The Ohio State University
Bachelor of Science in Business Administration
2002 - 2006

Keywords

writing
marketing
advertising
business strategy
corporate strategy
market research
copywriting
product development
entrepreneurship
My Snapshot
Writing & Translation
8
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
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1
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Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
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Identity
Username
dtcolina
Type
Individual
Member Since
March 2011
Elance URL
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David C. | Elance

David C.