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Anthony W. | Elance
 
176985602337900
Last Sign-in: Jul 28, 2011

Anthony W.

China market research
   United States
  |   Orem, UT
  |  4:52 pm Local Time

Overview

Anthony White - EG General Manager -

Anthony is a seasoned China business expert who has lived in, worked in, and traveled to China for 13 years and is fluent in spoken and written Mandarin Chinese. He earned an MBA, a BA in Chinese and a BS in Finance from Brigham Young University. Anthony consulted the CEO of a large fitness chain on its China entry strategy. He has also assisted a mining equipment company establish itself in China by developing relationships with distributors for the company in Shanghai, Quanzhou and Dalian. Anthony...

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Feb 19, 2011|Translation|$575|Completed

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Portfolio

Performed market research for Golds Gym International for several hundred million...
Performed market research for Golds Gym International for several hundred million...
Performed market research for Golds Gym International for several hundred million...

Skills (5)

Tested
English To Mandarin Translation Skills Test
My Score
avg
Passed

Service Description

We help U.S. businesses research their opportunity to enter the Chinese market. This process includes the formulation of a market strategy as well as assistance in the execution of that strategy.

We helped a chain of fitness centers devise its China market entry strategy by performing primary market research including conducting consumer interviews with native Chinese and creating a survey in Chinese and administering it to native Chinese consumers. We analyzed the resultant data along with secondary market research information that we collected for various potential markets in China based upon consumer age, income, population densitiy and other demographic factors. Relying upon our segmentation of China fitness consumers, we developed positioning, product mix, and promotional strategies for the client.

We have also assisted U.S. companies identify and vet potential manufacturers in China and then have managed factory relationships to ensure that the intended products are produced with the desired quality and according to the clients time requirements. To find out more about the services we provide please visit our website at

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Education

BYU - Marriott School of Management
MBA - Marketing/Entrepreneurship
2008 - 2010
BYU - Marriott School of Management
B.S. - Finance
2000 - 2004
BYU - School of Fine Arts
B.A. - Chinese
2000 - 2004
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

China
Chinese
market
research
consult
sales
advertising
strategy
Asia
business services
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EastGate_Services
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Member Since
February 2011
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Anthony W. | Elance

Anthony W.