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Ed C. | Elance
 
176985602337900
Last Sign-in: Apr 18, 2014

Ed C.

Media and marketing strategist
   United States
  |   Carmichael, CA

Overview

Ed Canale, has worked for over 20 years in both traditional and interactive media, with much of his career having been spent at The Sacramento Bee, Northern California's leading media outlet.

He created www.sacbee.com and grew it into the region's leading web site with over 2.4 million unique visitors per month and annual revenues of more than $16 million. He has also launched and managed six other internet sites targeting specific audience segments.

His extensive background in both print and online includes having held The Bee's most...

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Service Description

Canale & Associates is positioned at the intersection of business development and media usage, helping clients utilize interactive media, in conjunction with other media, to grow their enterprises.

The primary focus is on developing an integrated media/marketing strategy that can help clients achieve a wide array of objectives: increasing revenues, generating leads, improving internal and external communications, attracting investors, and building brand awareness. The process includes exploring numerous options including search engine marketing, social networking, targeted display, mobile delivery and email marketing. It also involves integrating the online marketing components into other media being used, enhancing the impact of all channels.

Canale's expertise also includes research and market analysis. He's been responsible for developing and fielding primary market research as well as analyzing secondary research. The data was frequently used to profile existing customers, identify prospects and customize marketing messages for those specific segments.

Canale maintains a varied client listing, ranging from media and technology companies to retailers and start-ups. He serves as the primary strategist and project manager and employs a team of specialists (designers, programmers, photographers, videographers) to implement the strategy, as needed.

Recently completed (or ongoing) projects include:

* Creating a company-wide email marketing plan for...

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Employment

Canale & Associates
Principal
2008 - Present
Canale & Associates is a consulting company, focused on media and marketing strategy and product development. We help clients grow their enterprises by aligning marketing and communications...
The Sacramento Bee
VP, Marketing and Interactive Media
1993 - 2008
Responsible for: Marketing & Public Affairs, including all B2B and B2C initiatives. Interactive Media, including seven web sites and an ISP business. New Product Development: Leading the...

Education

Rutgers University
BA Communications
-
Overview  |  Job History  |  Resume/C.V.

Keywords

Media
marketing
strategy
communications
SEO
social media
internet
online marketing
marketing plan
email
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Identity
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ECanale
Type
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Member Since
September 2010
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Ed C. | Elance

Ed C.