Ed Canale, has worked for over 20 years in both traditional and interactive media, with much of his career having been spent at The Sacramento Bee, Northern California's leading media outlet.
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He created www.sacbee.com and grew it into the region's leading web site with over 2.4 million unique visitors per month and annual revenues of more than $16 million. He has also launched and managed six other internet sites targeting specific audience segments.
His extensive background in both print and online includes having held The Bee's most...
Canale & Associates is positioned at the intersection of business development and media usage, helping clients utilize interactive media, in conjunction with other media, to grow their enterprises.
The primary focus is on developing an integrated media/marketing strategy that can help clients achieve a wide array of objectives: increasing revenues, generating leads, improving internal and external communications, attracting investors, and building brand awareness. The process includes exploring numerous options including search engine marketing, social networking, targeted display, mobile delivery and email marketing. It also involves integrating the online marketing components into other media being used, enhancing the impact of all channels.
Canale's expertise also includes research and market analysis. He's been responsible for developing and fielding primary market research as well as analyzing secondary research. The data was frequently used to profile existing customers, identify prospects and customize marketing messages for those specific segments.
Canale maintains a varied client listing, ranging from media and technology companies to retailers and start-ups. He serves as the primary strategist and project manager and employs a team of specialists (designers, programmers, photographers, videographers) to implement the strategy, as needed.
Recently completed (or ongoing) projects include:
* Creating a company-wide email marketing plan for...
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The Sacramento Bee
VP, Marketing and Interactive Media
1993 - 2008
Marketing & Public Affairs, including all B2B and B2C initiatives.
Interactive Media, including seven web sites and an ISP business.
New Product Development: Leading the...