Edge Interactive provides consultative business services that assist our clients achieve their business objectives. We combine business principles, proven experience, and a bottom line perspective to provide the services our clients need to succeed in today's business world.
Our expertise includes:
- Business Plans
- SBA Funding
- Facilitate Entry Into US Markets
- Partnership Introductions
- Business Solution Development
- Strategic Planning
- Thought Leadership
- International Business
- Financial Management
1982 - 1985
University of Massachusetts
1972 - 1976
Founder and President
1993 - Present
Initiated and directed the business strategy and revenue attainment for this leader in outsourced training solutions. Led and coordinated all marketing and sales activities to market outsourced training services to Fortune 500 clients.
> Developed, implemented, tracked, and updated a comprehensive marketing plan that achieved all business objectives.
> Defined target markets and customers for products and services. Developed contact strategies to reach these markets and customers optimizing use of mass mailings, telemarketing, advertising, public relations, seminars, and direct sales.
> Developed a product awareness strategy for target clients that assesses current awareness and defines a strategy to increase product awareness in defined target markets.
> Identified current competitors for products and services, their strengths and weaknesses, and future competitors that you anticipate.
> Developed an effective contact strategy that utilized mass mailings, telemarketing, advertising, public relations, seminars, trade shows, and direct sales.
> Developed product definitions and collateral that articulate product functions capabilities, and value propositions.
> Created and updated a strategic marketing plan to identify high potential industries and prospect companies
Denver Solutions Group
Founder and President
1990 - 1993
Successfully marketed integrated technology solutions based on IBM educational products and services to K-12, community colleges, and public and private universities in the Rocky Mountain Region.
> Initiated DSG as first IBM Business partner given complete relationship responsibility for major Higher Education accounts including University of Colorado Boulder, Colorado State University, and University of Denver
> Maintained consistent $3,000,000+ revenue attainment in a highly competitive market experiencing on average 20-30% annual product price reductions
> Initiated marketing strategies to increase market share for newly introduced RS/6000 high performance workstations
> Architected integrated solutions in support of client business objectives
> Initiated DSG as first IBM Business Partner reseller for mainframes and workstations.
Sales Support Manager
1977 - 1989
Systems Engineering Manager
Managed branch Market Support operations in both new and large accounts. This included directing implementation of complex computer solutions as well as directly managing all aspects of personnel, including motivating, hiring, coaching, recognition, dismissal, organization, account assignments, and skills development
Planned, developed, and implemented customer and internal education for IBM hardware and software. This included interfacing with IBM product development, marketing and technical support to establish requirements, media and delivery methods.
Advisory Systems Engineer
Member of the John Hancock Life Insurance team providing marketing and technical support for end user computing. This included office automation and executive decision support.