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Elizabeth Derby | Elance
 
176985602337900
Last Sign-in: Sep 22, 2014

Elizabeth Derby

Creative Marketing Communications
   United States
  |   Charlottesville, VA

Overview

I am a writer, speaker and presentation specialist with a passion for creative marketing and communications.

I began my career at International Flavors & Fragrances, a global leader in the fragrance industry. As a marketing manager, I pitched new scent ideas, including fragrance names and packaging copy, color and imagery, to national consumer goods brands. My multi-sensory presentations for candles and other air fresheners included trendy scent and taste samples as well as consumer, design and product trends. I also developed strategic...

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Sep 4, 2012|Search Engine Marketing|$30|Completed
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Portfolio

To promote Sherlock Creative Thinking‘s wide range of professional development...
From 2007-2008, I worked as one of the first bloggers for the William & Mary Alumni...
http://www.usatodayeducate.com/staging/index.php/blog/where-in-the-real-world-are-you
To help promote their new PicTour Imagine photo deck, I created a Facebook product page...
https://www.facebook.com/pages/PicTour-Imagine-Images-for-Innovation/143277862466371
To create this informational article, I researched and wrote about xeriscaping for Rain...
http://www.rainchainsdirect.com/pages/xeriscaping

Skills (10)

Tested

Service Description

As a marketer, I develop trend and product presentations, mood boards and packaging copy for sensorial products including fragrances. I've presented my work to a wide variety of audiences, including Procter & Gamble, the Consumer Specialty Products Association, and the attendees of William and Mary's 2007 Commencement ceremony (my own).

As a writer, I create non-fiction essays, blog posts, and copy for websites, newsletters, and social media pages. I've blogged for national outlets including USA Today College and the William & Mary Alumni Association as well as local arts and writing websites.


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Employment

International Flavors & Fragrances
Jr. Marketing Manager - North America
2010 - 2011
• Managed all Marketing projects for local accounts to grow business from $0 to $850,000 in 3 years • Presented sensorial trends and fragrance pitches to top fast-moving consumer goods brands in...
International Flavors & Fragrances
Marketing Analyst
2009 - 2010
• Ran global marketing office for functional fragrances while leading all marketing activity for U.S. candle brands • Reorganized sample purchasing strategy to reduce annual department operating...
International Flavors & Fragrances
Marketing Assistant
2007 - 2009
• Analyzed sensorial and consumer trends against brand positioning to develop strategic fragrance recommendations

Education

The College of William and Mary
Bachelor of Arts in English
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

writing
marketing
fragrance
non-fiction
blog
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elizabethderby
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June 2012
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Elizabeth Derby | Elance

Elizabeth Derby