January, 2010 to present Copywriter at Orientm McCann Erickson, Karachi.
Concept development and management of advertising campaigns (both ATL and BTL)
Writing copies for press ads
Scripting storyboards and AV boards for electronic ads and documentaries
Editing and proofreading relevant material
Translation (from English to Urdu and Urdu to English)
Have worked on a wide variety of clients including:
MCB Bank Ltd.
Handle all the advertising and planning of the consumer-centric products of MCB Bank Ltd.
Compose and translate (if required) all notice and legal print advertisements.
Launched MCB VISA Prepaid Card. Composed, translated and proofread relevant collateral for the product.
Launched MCB Salary Club. Composed, translated and proofread relevant collateral for the product.
Launched MCB Savings Maximizer. Composed, translated and proofread relevant collateral for the product.
Wrote copies for the Berlitz Language Master Program print ads
Kentucky Fried Chicken (KFC)
Suggested the name 'Salam Ramadan' for KFC Ramadan deal
Wrote the radiospot for KFC Hot Wings Deal
Wrote radiospot for KFC T20 meal
Wrote radiospot for KFC Mother's Day deal
Wrote copies for press ads
Other clients include:
Nestle (Everyday, Nescafe)
Worked as a Concept Developer, Designer and Event Manager at the health event titled 'Stress & Anxiety Management' held...
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