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Estie Du Toit | Elance
 
176985602337900
Last Sign-in: Feb 5, 2015

Estie Du Toit

Strategist, Creator, Creative conceptualising
   South Africa
  |   Krugersdorp, Gauteng

Overview

Minimum Hourly Rate $27

I have spent 15 years in a corporate environment where I have gathered an arrange of skills as well as a very good working knowledge of corporate processes and procedures. I worked mostly in the fashion retail and electronics industry.

I specialise in multi level marketing, strategy development, campaign conceptualisation, budget management and planning, basic designing and project management. Therefore I am the all rounder that can handle any project from conceptualising to post mortem.

I am slightly wacky, have a wide range of...

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Portfolio

Short CV that I designed
Research to assist in decision making for a big change in an electronics business
http://media.wix.com/ugd/5c054e_fc76723fd20a4c0587a508c11560b6e8.pdf
Designed a visual training manual for staff in Hospice shops in an easy to understand...
Liaised with top management in strategy sessions to determine marketing objectives in...
http://media.wix.com/ugd/5c054e_c1dea46f3d1a4016820f52eb3d56616e.pdf
Explained in TV interview how international campaign was executed in South Africa. I...
http://edutoit.wix.com/estie#!skills/c1jby

Skills (10)

Tested

Service Description

Advertising Campaign management: Taking the international Converse marketing campaign and adapt it for the South African audience and target market, without losing the key marketing message. This campaign, Optimistic Rebels, was about catching ordinary people at the spark of creativity when they do extraordinary things. For this national campaign I coordinated a creative agency, a PR agency, a digital marketing agency, a student promotion company and an events company to deliver a fantastic campaign in absolute synergy. South Africa was commended for being one of the countries that executed this campaign best. See video here: http://edutoit.wix.com/estie#!skills/c1jby

Target market development: Student Promotion - Potchefstroom (2014). One of the challenges a previous employer faced, was the increasing average age of their customer base. Research revealed that there is disquieting low brand awareness amongst 18 – 25 year old South Africans. My solution to this was becoming a main sponsor at the orientation week for NWU in Potch. Over 5000 first year students and their parents were exposed to the brand on campus and custom product packages were designed to suit the student’s needs. The promotion was an enormous success and plans are in place to roll these promotions out to all South African campuses.

Research: see my research project: "INVESTIGATING THE INFLUENCE OF INTERNET SHOPPING ON THE BRICK AND MORTAR RETAIL OUTLETS IN THE LARGE HOME APPLIANCE AND AV EQUIPMENT...

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Employment

Teljoy (Pty) Ltd
Marketing Manager
2012 - 2014
• Compiling annual marketing strategy and media plan to achieve business goals. (including all website activity, consumer engagements and general advertising.) Ensure that the strategy document is...
Skye Products (Pty) Ltd
Marketing and Visual Merchandising Manager
2009 - 2012
• Compiling annual go-to-market proposals for each brand in conjunction with the brand managers and constructing a marketing strategy and media plan to achieve these goals, including all website...

Education

University of Johannesburg
BA (Hons) Psychology
2002 - 2003
University of Johannesburg
BA (Communications)
1998 - 2001
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Strategy
Planning
Design
Presentations
Branding
Management
Social Media
Project management
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EstieduToit
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Member Since
February 2015
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Estie Du Toit | Elance

Estie Du Toit