Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

Nicole G. | Elance
 
176985602337900
Last Sign-in: Jan 2, 2013
Sorry, I am not available for new work at this time.

Nicole G.

Excellent writer, editor, PR professional
   United States
  |  12:37 pm Local Time

Overview

Minimum Hourly Rate $25

I am an award-winning communications professional with 20 years of experience, primarily in healthcare and nonprofit. I am both a journalist and a PR pro.

With a strong background in public relations and crisis communications, I have raised visibility for top organizations such as Massachusetts General Hospital and the American Red Cross.

My proactive approach to PR has resulted in coverage in top-tier media outlets in the U.S. and 20 countries, including: El Pais (Spain), Toronto Star (Canada), Evening Standard (London), USA Today, New...

Read More »
Nov 4, 2012|Ghost Writing|Private|Completed
|
5.0
Jul 23, 2012|Creative Writing|Private|Completed
|
5.0
Jun 27, 2012|Creative Writing|Private|Completed
|
5.0
Jun 16, 2012|Copywriting|Private|Completed
|
5.0

View All »

Portfolio

An article I wrote for the Roswell (GA) Patch was selected by The Huffington Post for...
http://www.huffingtonpost.com/news/greatest-person-of-the-day
I wrote this profile of a woman who runs a consignment shop with a charitable mission...
http://roswell.patch.com/articles/roswell-woman-gives-back-to-community-in-style
A feature I wrote about an upscale consignment shop with a charitable mission, written...
http://roswell.patch.com/articles/new-bridal-boutique-benefits-charity
A blog post about art in Paris, written for the HiP Paris blog.
http://hipparis.com/2011/11/15/finding-inspiration-in-paris-alternatives-to-paris-big-museums/
A blog post about spending a month in Paris, written for the HiP Paris blog
http://hipparis.com/2012/01/30/expat-special-what-to-do-with-one-month-in-paris/
One of many articles I have written about a City Council meeting, written for the...
http://roswell.patch.com/articles/fried-dough-or-fresh-corn-food-trucks-farmer-s-markets-could-soon-be-allowed
A roundup of New Year's Eve activities for the Roswell Patch, an online newspaper
http://roswell.patch.com/articles/new-year-s-eve-laugh-eat-dance-your-way-through-roswell
Fundraising letter I wrote for Massachusetts General Hospital on behalf of a board...
This was one of many articles I wrote for the Massachusetts General Hospital donor...
An example of a feature story I wrote for the Massachusetts General Hospital weekly...
I developed this blog, in conjunction with our webmaster, to give the media updated...
An example of a press release about medical research. This press release generated...
Article from The Herald (Rock Hill, SC)
http://www.heraldonline.com/
Sports feature story from The Herald (Rock Hill, SC)
http://www.heraldonline.com/
Profile from The Herald (Rock Hill, SC)
http://www.heraldonline.com/
A story about city budget cuts - showing residents how potential cuts could impact...
http://www.heraldonline.com/
Profile of a teacher from The Herald (Rock Hill, SC)
http://www.heraldonline.com/
A feature story I wrote for the Norcross (GA) Patch, an online newspaper
http://norcross.patch.com/articles/taking-care-of-business-in-elvis-style
This news release I wrote about Alzheimer's research gained coverage in numerous...
An editorial I wrote for PR Week, giving disaster preparedness tips to businesses. My...
BreakGlass.net, an emergency preparedness blog, picked up crisis communication tips I...
http://breakglass.wordpress.com/2009/06/12/quickly-noted-crisis-communication-best-practices/
Recent writing clips from news sites, blogs
Recent news articles I have written.

Skills (4)

Tested
Creative Writing
Creative Writing Test - Fiction (U.S. Version)
My Score
avg
Public Relations
Public Relations Skill Test
My Score
avg
English
U.S. English AP Style Editing Skills Test (For Writing Professionals)
My Score
avg
English Spelling
English Spelling Test (U.S. Version)
My Score
avg

Service Description

Writing

I have been writing professionally for 20 years. I am a former newspaper reporter and columnist, and have written hundreds of newspaper articles. I also write blogs, book chapters and other creative features. Most recently, I have contributed to the HiP Paris blog and Patch online news sites, and have been a guest editor for several Patch sites. I scored in the top 1 percent on Elance for creative writing.

Writing is not one-size-fits-all. I adapt my style to your situation. This means taking a different voice for different groups. You don't talk to executives the way you talk to readers of an entertainment blog. I work with you to find the right style for your audience.

I believe that people want to read about topics they can relate to. They want to know how something will affect them. In every piece I write, I look for ways to engage readers. I look for the financial or emotional impact.

I am used to working under tight deadlines and producing high-quality work.

Public Relations

It's not easy to get attention these days. You're competing with flashy news like the latest celebrity blunder. Reporters are more harried than ever. They have less time and space to tell a story, and more people clamoring for their attention. Then there are blogs, Twitter and Facebook.

It can make your head spin.

You need someone who knows the media, who knows how to get results. My proactive approach as a PR professional has resulted in stories in top-tier media outlets in the...

Read More »

Employment

Nicole Gustin Communications
Owner
2011 - Present
Provide consultation in public relations, crisis communications and writing. Build on 20 years of experience to create customized communications strategies for clients ranging from health care to...
Loomis Group
Director of Crisis Communications
2008 - 2010
American Red Cross
Sr. Associate, Communications, Mktg & Govt. Rel.
2006 - 2008
Lifespan
Manager of Media Relations
2003 - 2006
Massachusetts General Hospital
Media Relations Officer
1999 - 2003
Massachusetts General Hospital
Development Communications Officer
1998 - 1999
The Herald
Senior Reporter, Education Reporter
1996 - 1998
Florence Morning News
Government Reporter, Columnist, Crime Reporter
1993 - 1996

Education

University of Georgia
Bachelor of Arts in Journalism
1986 - 1993

Keywords

writing
public relations
articles
press release
publicity
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
excellentwriter...
Type
Individual
Member Since
December 2007
Elance URL
Verifications
0
Nicole G. | Elance

Nicole G.