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Brian McCarthy | Elance
 
176985602337900
Last Sign-in: Aug 18, 2016

Brian McCarthy

Convert Skeptical Prospects into Paying Clients
   United States
  |   Boulder, Colorado
  |  7:14 am Local Time

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Overview

“$500,000 in sales in just two weeks…” – Results of a self-help sales letter on Clickbank

Would you like your sales letter to have that kind of pulling power?

If so, there is one thing you need above all else...

"Forget all the copywriting formulas. It's not the structure, not the offer, not the step-by-step method. Instead, ask yourself this question: "Have you tapped into the psyche of the market?"
- Dan Kennedy

Deeply understanding the people in your market is the #1 most important thing for writing a letter that creates massive cash...

Read More »
Dec 12, 2014|Copywriting|Private|Completed
Sep 21, 2014|Sales Writing|Private|Completed
|
4.5
Sep 17, 2014|Sales Writing|Private|Completed
Aug 22, 2014|Sales Writing|Private|Completed

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Portfolio

Created landing page to sell weekend workshop for women who want to have strong...
Full-length sales letter for a program that teaches people how to integrate a healthy...
Created a 10-part "mini course" on psychological defense mechanisms to turn...
Wrote copy for landing page designed to capture email addresses and give customers a...
Researched the product and market to create a landing page designed to sell a paleo...
Researched the company and created a flyer. Was given pictures to use but otherwise...
Using a few notes created an email designed to sell a book on relationship management.
Direct-mail piece for capturing leads
Sifted through emails to create compelling case study of a successful client
Summary of the book Mastery by Robert Greene

Skills (5)

Tested
Copywriting
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Selling Skills Test
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Knowledge of Google AdWords Test
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Content Writing Skills Test
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Online Article Writing and Blogging Test (U.S. Version)
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Service Description

The importance of doing the "dirty work" (in-depth research) that most people are afraid to do was drilled into me through John Carlton's Simple Writing System Classroom, arguably the most demanding, exclusive, (and expensive!) direct-response copywriting training out there.

Here's what some A-List copywriters had to say upon my completion of the program:

"You passed with flying colors" - Robert Gibson, 6-time SWS instructor

"You are now better prepared than 90% of the so-called copywriters out their looking for gigs" - Kevin Rogers, Author of The 60-Second Sales and Co-Host of Psych Insights for Modern Marketers with John Carlton

Since taking the course I've written successful direct-response sales copy in all forms:
- Sales letters
- Lead generation letters
- Opt in pages
- Landing pages
- Brochures
- Flyers
- Email auto-responders (a single email I wrote QUADRUPLED responses to a $2,300 weekend workshop)

For the past two years I've also written SEO articles that helped boost traffic 300% for the company with the #1 Self-Help podcast on iTunes. (You can view them here: http://theartofcharm.com/author/brianm/)

WARNING: I DO NOT TAKE MANY ELANCE CLIENTS - Read This to Discover if We Are A Good Fit

Many business owners just want the "cheapest" option. Which is often a mistake, because those writers can cost twice as much in the long run when the copy (even if it looks good and is technically sound) falls flat on its face.

I work with clients who take their business...

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Employment

The Art of Charm
SEO Content Writer
2012 - Present
Content writer for Men's Dating & Lifestyle website with the #1 rated self-help podcast on itunes. My weekly articles boosted traffic 300% (up to 125,000 visitors per month) in less than a year....
University of Colorado Foundation
Business Support Assistant
2011 - 2013
Wrote "how to" guides on prospect research as well as donor profiles.
Devereux Cleo Wallace
Mental Health Professional
2010 - 2012
Mentored teenagers with various mental health disorders (schizophrenia, bipolar, autism, conduct disorder, PTSD, etc.)
Sandstreet Investments
Special Operations Manager
2009 - 2010
Cut company costs by thousands of dollars per month by identifying wasteful spending and implementing alternative solutions.
Yale University
Research Assistant
2008 - 2009
Linked lab's research on Emotional Intelligence with existing grants. Wrote summaries on peer-reviewed psychology studies.

Education

Connecticut College
B.A., cum laude, Psychology
2005 - 2009
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

psychology
personal development
yoga
direct response
dating
relationships
confidence
self-help
positive psychology
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Brian McCarthy | Elance

Brian McCarthy