Areas of Specialisation:
- Paid Search and Search Engine Optimisation (PPC and SEO)
- Extensive Knowledge of Google Products including Adwords, Analytics and Webmaster tools.
- In depth knowledge running PPC campaigns on Bing and Yahoo aswell
- Multi Channel Attribution ¿ Experience with Mediaplex and Adform tracking to build out models across various verticals
- Experience using various platforms including eSearchvision, IBM Unica and Kenshoo.
- Site Usability and Social Advocate Strategies