I am a market research, insights and data analytics professional with 10 years experience in Technology, Retail and Media industries in Brazil and Australia / New Zealand.
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I can help you create:
- Business plans;
- Market research projects;
- Competitive Intelligence and analysis;
- Data manipulation for analysis and visualization;
I have a strong passion for delivering market and business insights, competitor analysis and research services using innovative software and techniques.
My experience can help small firms or start-ups in...
Created a dashboard in Tableau with data from ATP website to visualize performance of...
Brought together data from four different Australian census (1996 - 2011) and created a...
Dashboard to illustrate electric power consumption (on kWh per capita) on aggregated...
:: Business plans :: Relevant experiences:
(1) Top management consulting firm intern as part of the strategic sourcing consulting team working on a project to reduce a large multinational cost of outsourced support services helping to deliver strong savings result that improved client’s bottom-line.
(2) Development of business cases in the emerging online data space for new product and legacy product extensions using both internal business operations and external market research data helping improve products’ profitability and increasing product life cycle;
:: Market research :: Relevant experiences:
(1) Lead market insights and research function for a data-driven marketing agency during a period of turbulent business model transformation analyzing and presenting opportunities for business expansion into a $3 billion+ market;
(2) Key market analyst for a technology market research company producing the flagship market research program in the IT Hardware space both across Consumer Electronics and Commercial technology markets including Personal Computers, Servers and Hardware Display Peripherals delivering quarterly market trends presentations to clients at senior C- level;
:: Competitive analysis :: Relevant Experiences:
(1) Lead frequent product promotion analysis in a top tier CE retailer making use of both external market research and internal business data to assess and measure promotion responses and cross-sell rates relative to competitive environment;
(2) Lead a...
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Market Insights Manager
2011 - 2013
Lead market insights and research function during a period of turbulent business model transformation analyzing and presenting opportunities for business expansion into a $3 billion+ market;...
Woolworths, Dick Smith
Merchandise Analyst for Australia and New Zealand
2010 - 2011
Complete ownership and management of internal business reporting platforms querying large relational databases and providing buyers and merchandise managers with up-to-date product sales...
Industry Analyst - Australia and New Zealand
2006 - 2010
Key analyst for the company’s flagship market research programs in the IT Hardware space both across Consumer Electronics and Commercial technology markets including Personal Computers, Servers...
Frost & Sullivan
Market Research Analyst (Internship) - LATAM
2006 - 2006
Internship with the scope to create and deliver market research project engagements and conduct in-depth research interviews with industry stakeholders within the Latin American telecommunications...
Assistant Brand Manager (Internship) - Brazil
2005 - 2006
Internship supporting the development of marketing strategies for products such as Voltaren and Cataflam, managing advertising budget of ~USD1MM and working with advertising agency to develop...
Demarest e Almeida Advogados
Business Development Analyst (Internship) - Brazil
2004 - 2004
Internship with the scope to analyze and segment the portfolio of clients of the law firm in order to develop and implement more efficient relationship processes and identify new business...
Analyst (Internship) - Brazil
2004 - 2004
Internship as part of the strategic sourcing consulting team working on a project to reduce a large multinational cost of outsourced support services helping to deliver strong savings result that...
The Walt Disney Company
Product Marketing Assistant (Internship) - Brazil
2003 - 2004
Internship within the Buena Vista Home Entertainment team tasked with general product administrative work, helping organize the DVD/VHS movie titles’ launch calendar and organizing corporate events;
Mackenzie University - Sao Paulo, Brazil
BA - Marketing / Financial Maths
2003 - 2007
insights and analytics