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Richard Fergie | Elance
 
176985602337900
Last Sign-in: Jul 30, 2013

Richard Fergie

AdWords and PPC
   United Kingdom
  |   Morpeth, Northumberland

Overview

I have been working in online marketing for nearly 4 years including time at two of the UK's leading search agencies.

I have helped businesses double their size within a year. My clients have frequently reduced their paid search spend by over 25% whilst keeping revenues constant.

I (infrequently) write the EAnalytica blog (http://www.eanalytica.com) which has been highlighted as one of the best blogs in the industry (http://www.boostctr.com/blog/paid-search/best-ppc-blogs)

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Skills (3)

Tested
Google Analytics
Knowledge of Google Analytics Test
My Score
avg
Google AdWords
Knowledge of Google AdWords Test
My Score
avg
Search Engine Optimization (SEO)

Service Description

PPC Account Setup: For those new to paid per click advertising I will setup the necessary accounts and get things moving in the right direction.

Web Analytics Setup: Measuring and reporting on the things that are important for a business (turning web goals into business goals) often involves a slightly more complicated setup of web analytics tools. I can help you select the right tools and get them implemented in the best way.

PPC Management: Ongoing management of pay per click advertising accounts to increase the amount of profit made through this channel.

PPC Audit: Identify areas for improvement across all aspects of paid search. Provide recommendations on what to focus on and how to measure improvement.

Web Analytics Audit: Starting with your business goals I will help you identify the website goals that will help you achieve them. The second step is to implement the technology (normally Google Analytics, but in the rare cases where this is not appropriate I can make other recommendations). Finally I will create dashboards and reports so that you can easily see how things are progressing. If you want a data driven business this is where you should start,

Digital Business Analysis: A good analyst does not just produce reports. I can provide insight that can add tens of thousands onto your bottom line.

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Education

Oxford University
Masters in Mathematics
2004 - 2008

Keywords

adwords
ppc
google adwords
google analytics
web analytics
My Snapshot
Elance Level
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  • 12 months
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fergie
Type
Individual
Member Since
August 2009
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Richard Fergie | Elance

Richard Fergie