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Fiorella P. | Elance
 
176985602337900
Last Sign-in: Jun 25, 2012

Fiorella P.

Award-Winning Publicist and Journalist
   Costa Rica

Overview

Minimum Hourly Rate $55

Deep knowledge and passion, finding the target markets insights, for marketing, advertising campaigns and for journalism:
Experience leading Public Relations Department.
Deep knowledge finding consumer insights, leading creative departments for marketing campaigns
Pioneer in innovative and experiential advertising campaigns.
Experience as an Editor in Chief for a magazine: Complete responsibility for every journalistic performance. Luxury magazine, with high profile advertising clients, like Mercedes Benz, Guess, and Calvin Klein....

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Skills (10)

Tested
Award-Winning
Public Relations Specialist
Expertise in Marketing
Bilingual: Spanish (100% native) and English.
Creative vision obtained through experience
Responsible for brandīs profitability
Deep knowledge and passion
finding the target markets insights.
B.S. Communication Science with an emphasis in Journalism.
Strong knowledge of the media-relation process and activities.

Service Description

Content creation, combining knowledge and experience as a journalist and publicist, for companies wishing to connect emotionally with their customers. Writing of articles, columns and interviews, for companies that need content for their newsletter, website or social media. With a bigger budget, I have the professional team, with demonstrable track record with world class companies, to create videos and podcast programs, needed for company websites and social media.
Creation of a marketing campaign for brand activation. Experience as Creative Director, designing non-traditional advertising that generated great impact, and emotional contact with the target market.

Professional references, press interviews and work samples upon request.

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Employment

Criteria Communication
Executive Producer and Press Officer
2005 - Present
Responsible for the complete creation of innovative, and non-traditional advertising products. Leader in sponsorīs negotiations for commercial alliances, for new products and brand launches....
TOP Marketing Entertainment
Associate Producer
2010 - 2012
Responsible for identifying and developing new audiences, partnerships and sponsors for international concerts, working as well directly with journalists and media channels. Responsible for the...
PubliTaxi
Co-Founder
2009 - 2011
Creative building of innovative and experiential street marketing campaigns, through taxicab media platforms, with non-traditional and green communication tools. This company has the big...
Day & Night entertainment guide - magazine
Editor in Chief / Head of Editorial Office
2006 - 2008
Creation of a new lifestyle magazine focusing on Central America entertainment and tourism sector for high-end consumers. Luxury magazine, with high profile advertising clients, like Mercedes...

Education

Universidad Latina de Costa Rica
B.S. Communication Science with an emphasis in Jou
1998 - 2000

Keywords

Journalist
Publicist
Bilingual Spanish-English
Creative Director
Producer
Editor
Press Officer
Translator
Creative
Marketing
My Snapshot
Writing & Translation
1
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
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Milestones
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Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
fiorelpi
Type
Individual
Member Since
June 2012
Elance URL
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Fiorella P. | Elance

Fiorella P.