In my cooperations with client I follow these points:
Read More »
1. Common understanding of the goals of the advertising campaign.
2. Results of advertising must be countable and clear for both sides.
3. Advertising must be profitable for a customer.
4. Active involvement.
Google Partner, Google Adwords Qualified, Google display network Qualified, Certified manager of Yandex.Direct.
Passed Adwords in Google Online School
Set up and serviced more than 150 successful campaigns in search, Display network, video ads in Youtube. Experienced with:
- Analysis of the client's site (Usability of the site)
- Planning advertising campaigns
- Competition analysis
- The development strategy of contextual placement
At the stage of setting up and running an advertising campaign:
- Selection of key words.
- Writing ads.
- Organization structure of the account.
- Installation of Google Analytics and setting goals.
- Preparing to run display ads on partner sites Google
- Configuring e-Commerce (online shopping).
At the stage of conducting advertising campaign:
- The analysis of efficiency of advertising campaigns.
- Cost control.
- A/b testing ads.
- Keyword expansion.
- Work with negative keywords.
- Analysis of sites run display ads.
- Setting the strategy of retargeting and/or remarketing.
Read More »