The Marketing Paradigm has shifted. Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies when in fact, nearly all of the buying public now uses them.
Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. However with social media, much of the communication is controlled by the prospects...