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John Franklin | Elance
 
176985602337900
Last Sign-in: Jan 6, 2016

John Franklin

Redeemer and Builder of Great Brands
   United States
  |   Minneapolis, MN
  |  8:41 am Local Time

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Overview

Minimum Hourly Rate $75

Dynamic and creative marketing leader with experience in consumer packaged goods, sporting goods and travel/tourism brands. An infectious passion for marketing, with the ability to see the big picture and strategically anticipate consumer needs. Known for resourcefully building and leading cross-functional teams to plan and flawlessly execute detailed tactical programs.

Food and Beverage category experience includes: salty snacks, confectionery, coffee & tea, dairy, bakery, frozen.

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Portfolio

Skills (5)

Tested
Marketing Analytics Fundamentals
My Score
avg
Marketing Management Test
My Score
avg
Swedish
Market Research
My Score
avg
Advertising Skills Certification
My Score
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Employment

General Mills
Internal Brand Marketing Consultant
2012 - Present
Member of new internal project-based marketing consulting group.
J Franklin Marketing LLC
Managing Principal
2011 - Present
Brand and Communication Strategy for consumer goods and services: - Give Good Client
Cargill
Marketing Manager
2010 - 2012
Senior marketer, leading global marketing strategy for the food processing segment within the Salt business unit. Designated media spokesperson, frequently interviewed and quoted in trade and...
Caribou Coffee
Marketing Manager - CPG/Foodservice/Licensing
2009 - 2010
Reporting directly to Senior VP
ConAgra Foods
Associate Marketing Manager
2006 - 2008
As Senior Associate, identified, planned and successfully repelled competitive incursion on $250M flagship Slim Jim
Land O'Lakes
Assistant Marketing Manager
2004 - 2006
Exceeded annual plan by over 20% in first year; brought reformulated Trans Fat-free product to market ahead of schedule; led graphics redesign projects for two mature brands
FAST Marketing
Field Marketing Consultant
1995 - 2004
Agency principal, responsible for managing key account relationships in the Upper Midwest for several sporting goods manufacturers in bike, ski and apparel categories. Grew agency to four-person...
MLT Vacations
Marketing Manager - WorldVacations
1993 - 1995
Responsible for leading product development and promotions for Northwest Airlines, KLM Royal Dutch Airlines and Asiana Airways branded vacation packages to Europe, Asia, Hawaii and Ski destinations
Northwest Airlines
Regional Sales Manager - WorldVacations
1992 - 1992
Led sales planning and business development of airline-branded vacation packages for Boston, New York, Philadelphia and Washington, DC districts.

Education

University of Minnesota-Twin Cities
B.A.
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University of Georgia - Terry College of Business
Certificate
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U of Minnesota/Carlson School of Managment
MBA
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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Identity
Username
FranklinJL
Type
Individual
Member Since
October 2012
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John Franklin | Elance

John Franklin