I've been in the construction industry for over 10 years. I strongly believe, that Copy Writing is based on the same principles as construction. If you want something to be strong and last long then you need to build it right. There must be a plan, and a strong foundation to build on, as well as the right materials and tools to work with. That's why I've created an architectural plan specific to direct response copy writing.
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If your looking at this page then you're probably creating, (or improving) a marketing plan, for your business. You...
In 2010, $153.3 Billion Dollars Were Spent on Direct Marketing.
$1.798 TRILLION Dollars, in Incremental Sales Were Generated By These Advertisements.
Did you know?... some of the top freelance copy writers in the industry have made $80 million dollars in one year!
Why DO copy writers make so much money? After all, they just put words on paper, right? The answer is no. Copy is DESIGNED TO SELL. It's Engineered to turn readers, to buyers, and motivates buyers to act now. This means more business(and money) for you. Good copy writing has the potential to greatly increase your profits. This is what you need, to get a competitive edge, over your competitors.
Does this mean you have to spend a fortune to hire a good copy writer?
NO. The copy writers that make millions of dollars, do so through royalties.
What are royalties? and How do royalties benefit you?
Royalty's are a percentage of profit you share with your copy writer. this profit is derived directly from the service he completed for you, for example: You have a sales letter written up, and your copy writer is entitled to 10% royalties. His letter directly generates $100,000, so you pay him $10,000. This may seem like a lot of money to pay your copy writer, but here is the flip side. By writing a royalty contract, you can negotiate a lower initial payment. This means, you pay less up front, and only pay more if your sales are directly, and positively effected. another great benefit of a royalty contract, is that it...
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