I've spent the past few years developing a wealth of knowledge in the parenting/learning space, which has resulted in accolades from well-known parenting groups like The National Parenting Center and Parent Tested Parent Approved.
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Prior to my current work, I spent 15+ years of marketing expertise spearheading corporate growth through key product branding and positioning strategies. Versatile skill base includes advertising, product development, direct marketing, online, and integrated marketing initiatives with experience across sectors....
Aug 13, 2009|Marketing & Sales Consulting|$350|Working
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Jul 1, 2009|Email Marketing|$250|Completed
Fostering growth through product branding and positioning strategies has been my forte throughout my 15+ year career that has spanned advertising account management, brand management, product development, and all facets of online marketing.
For the past three years, I've focused my energies on understanding how kids are uniquely wired to learn. (Much the same way that marketers need to carefully tailor their messages to an audience, teachers need to tailor their lessons to the learning preferences of their current class mix to get the students to "buy" the lesson!) Surprisingly enough, my research on how kids learn best translates well to my work as a marketer!
I have demonstrated an expert ability to introduce new products and further cultivate existing brands across a wide range of industries. My proven market and product insight gained through comprehensive analysis of sales data, market trends, competition, and post-campaign information--combined with an uncanny ability to synthesize and translate this information into integrated and actionable marketing plans--can undoubtedly prove to be highly beneficial to your company and brand.
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2009 - 2012
As Founder of Kidzmet, I've worn nearly every hat in the company...from exhaustive research, to writing the content, to online and offline marketing and PR, to HTML and some PHP coding, to sales...
International Sports Sciences Association
Director of Sales & Marketing
2007 - 2009
Enhanced sales growth through insightful marketing, advertising, and media planning programs, leading team of 45. Establish PayPerClick, PR, email marketing, magazine, search engine optimization...
1999 - 2007
Delivered versatile consulting services to companies including KB Home, Pulte Homes, Neotropical Grassland Conservancy, Banyan Productions, and IT Solution Journal/NuOS Corporation.
Assistant/Associate Brand Manager
1998 - 1999
Championed growth for leading education software product, facilitating product development, market research, public relations, packaging, competitive analysis, web marketing, advertising, legal,...
DDB / LA
Account Coordinator, Asst AE, Account Exec, Sr. Account Executive
1995 - 1998
Skillfully orchestrated account management for key Fortune 500 clients including CIGNA, Wells Fargo, and EPSON. Managed comprehensive print, television, and radio advertising programs. Utilized 5C...
University of California at Irvine
1991 - 1994