Gina G. | Elance
 
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Last Sign-in: Apr 11, 2013

Gina G.

Graphic Design & Print Advertising
   United States
  |   fort lauderdale, FL
  |  11:11 pm Local Time

Resume/C.V.

Gina G Creative is a one-woman studio based in Fort Lauderdale, Florida, run by myself, Gina G. WITH OVER 20 YEARS EXPERIENCE IN PRINT DESIGN & ADVERTISING and a special focus on retail, I approach every project no matter how large or small with the passion & dedication that will MAKE YOU FEEL LIKE YOU ARE MY ONLY CLIENT.

As a client of Gina G. Creative, YOU WILL WORK DIRECTLY WITH ME ON ALL PROJECTS. I will not be handing your project down to a Jr. Designer if I am awarded the project. While I prefer to stay small so I can stay personally connected to my clients, I have also developed a great array of resources and talent should I need to bring in additional help on your projects. From production artists to copywriters, proofreaders and photographers, I have developed relationships with some of the most talented people around to help with your project if needed.
Service Description
THE IDEAL DESIGNER ...is one who knows how
to meet the client's needs -paul davis

20 YEARS EXPERIENCE IN PRINT DESIGN & ADVERTISING, this is a quote I take to heart when it comes to my clients. I love taking on new challenges and taking ownership of a creative project and being able to manage all aspects of it, all the while guiding it to new levels. My clients say the two most prominent qualities about me (aside from my creative talent) is my dedication to any project I commit to and my ability to quickly problem solve in an emergency. I love all type of designs. My style tends to run pretty clean but I have a new fascination with the current grunge theme. My clients always seem to be amazed that I manage to get so much of their information into a design piece without it looking crowded.

MORE THAN 20 YEARS EXPERIENCE IN:
-Retail Advertising
-Catalog & Brochure Design
-Graphic Design
-Photography Art Direction
-Specialty in Retail Advertising for both Product & Fashion
-Newsletters, Ads, Sell Sheets, etc.
-Marker & Pencil Comp Illustrations

HIGHLY SKILLED IN:
-Indesign
-Photoshop
-Illustrator
-Quark
-Microsoft Office
-Pre-Flighting Files for Printers
-and a Pencil...
Education
Art Institue of Pittsburgh - Online Division
Web Design & Programming
2009 - 2010
School of Visual Art
Graphic Design Major
1983 - 1987
High School of Music and Art
Arts Major
1979 - 1983
Employment
Gina Gailing Creative
Creative Director / Owner
2004 - Present
Graphic design and catalog design, newspaper and magazine ads, banner displays, logo design, sell sheets and corporate signage, photo art direction, model casting, location scouting, pre-press color approval, production scheduling & budgeting CLIENTS INCLUDE: Larnish & Associates, eAir LLC, Hollywood Beach Golf, Cinmar Inc. (Frontgate Catalog), Universal Screen Arts (Art & Artifact Catalog), Lorel Marketing Group
KSC Studio
Creative Director - Staff
2003 - 2004
In charge of creative design and photography for all catalog clients. Photo art direction, layout, design, and color correction approvals. Conception of all studio set designs, location scouting and model casting. CLIENTS INCLUDED: Charles Keath catalog, National Wildlife catalog, Swiss Colony (7th Avenue catalog & Ginnys catalog), Domestications catalog
The Mark Group - Charles Keath Catalog
Creative Director - Staff
2001 - 2003
Design & Photo Art Direction for Charles Keath catalog & direct mailers (hard goods and fashion photography). Responsible for all concept development, layout and design. Conception of all studio set designs, location scouting and model casting. Manage staff Art Director, Desktop Artists, in-house Photographers, in addition to all freelance Photographers, Stylists, etc. Supervised Copywriter in direction of all copy, headlines, etc. Work closely with Senior Vice President of Marketing on merchandising the catalog and brand development. Responsible for all creative budgets, schedules and deadlines
Gina (Fasciano) Gailing
Art Director / Graphic Designer - Freelance
1991 - 2001
Individual clients and agencies included: Macy’s New York, Brownstone Studio, Lillian Vernon Corp., The Daily Planet, Genesis Direct, Bel-Aire Associates, Shasho Jones Direct and AGA
Bloomingdale's By Mail. Ltd
Associate Art Director - Staff
1990 - 1991
Layout and design for fashion and home catalogs; art directed still-life photo shoots.
Bonwit Teller Department Stores
Assistant Art Director - Staff
1986 - 1990
Layouts and mechanicals for newspaper ads, magazines, full color catalogs and postcards.
Payment Terms
100% when the job is completed and client is satisfied or during milestones mutually agreed upon before start of project.

Satisfaction is Guaranteed!
Agreed upon rate includes unlimited concepts until Client is satisfied and generally 2-3 rounds of revisions based on scope of work. Additional revisions for already approved design changes or copy changes to be mutually agreed upon before start of project. We will make sure you are more than 100% satisfied before final delivery of job and payment.
References
Kathleen Boring
Universal Screen Arts - Art & Artifact Catalog, Copywriter, Freelance
As a freelance writer, I try to forgo exclamation points, using only when absolutely necessary. However, when it comes to working with Gina G., and more importantly what it's like to have her on the team, EXCLAMATORY flourishes are in order. Gina's talents go far beyond putting layouts to press. Her positive spirit is infectious, the woman rarely complains. I've watched her bend over backwards book after book for clients, even if it involves dozens of revises. Her communication skills are dead-on, her layouts are clean, concise and a pleasure to follow. She is as excellent a team leader as anyone will find. It's rare to find a Creative person who also excels as a Manager. Gina's production schedules are organized and considerate of every team member's need. In short, I live to work with Art Directors like Gina. She makes my work more of a pleasure.
George Kamper
Kamper Photography, Photographer
Gina has the uncanny ability to be amazingly organized and drive a production while at the same time bringing a level of creativity unsurpassed in the catalog environment. It’s rare to see someone as well rounded and inspirational who is all the while capable and driven to maintain the most aggressive production schedule. Her visual vocabulary is impressive! She is extremely well organized and wastes no time in directing talent to the end goal of beautiful, well heeled art in the catalog environment.
Leslie Puro
St. Ives / Avanti, Vice President of Creative Service (former)
When Gina was art directing a 70+ page bimonthly catalog, she chose the studio for which I was responsible to handle her studio and location photography, as well as her color-correcting needs. I can honestly say that she gave 150% to every project and expected the same of her photography teams and color correctors. She did whatever it took to ensure quality files were delivered to the printer on-time despite the steady stream of client changes that came her way. Gina jumped through whatever hoops she had to in order to service her client and produce a first-rate catalog every time. She is a true professional!
Dorothy Adams
The Mark Group - Charles Keath Catalog, Senior Vice President of Marketing & Merchandising
I was fortunate to work with Gina as the Creative Director for Charles Keath when I was Senior Vice President of Marketing and Merchandising. Gina was able to step in and organize the creative & production process and translate the vision of the brand that had been lacking previously. Gina is passionate, detail oriented and a stickler for detail. Gina is able to coordinate and direct various functions so that deadlines are always met.
Gina G. | Elance

Gina G.