PR professional and press release expert with more than 30 years of experience can help you promote your business, increase internal and external visibility, and build brand awareness. I have exceptional written and oral communications skills, am highly accountable and responsive to deadlines, and am extremely effective in working with the media. Let me put these talents to work for you.
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Aug 27, 2015|Press Releases|Private|Completed
Aug 21, 2015|Press Releases|Private|Completed
Aug 19, 2015|Press Releases|Private|Working
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Aug 6, 2015|Press Releases|Private|Completed
* Developing strategic PR plans
* Writing and distributing press releases
* Writing and distributing media alerts
* Researching media outlets and creating targeted distribution lists
* Writing syndicated articles and online editorial content
* Establishing relationships with key media contacts
* Pitching stories to targeted media outlets
* Tracking and monitoring media placed
* Facilitating interviews with company representatives
* Developing key messages and company boilerplates
* Writing newsletters
* Developing marketing materials
* Producing website content
* Writing video scripts
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GM & Associates
1997 - Present
Provide PR services to local and national clients in a wide variety of industries, including weight loss, hospitality, bankruptcy law, beauty/spa, magazine publishing and online editorial content....
2011 - 2013
Wrote and distributed press releases and media alerts to publicize restaurant grand openings, franchise partners, promotions and noteworthy events. Proactively pitched stories to targeted media...
Jenny Craig, Inc.
1989 - 2011
Secured national and local media placements for successful Jenny Craig clients, and also worked with Jenny Craig franchisees and field personnel to generate positive publicity in their local...
Fiesta Resort Conference Center
2010 - 2010
Increased visibility of this iconic resort in the local area. Key activities included publicizing their 35th anniversary, which resulted in several successful placements.
Radisson Fort McDowell Resort
2006 - 2009
Created local and national awareness of this AAA Four-Diamond award-winning property by publicizing the opening of their new onsite spa, the Amethyst Spa & Boutique, as well as securing numerous...
Manager of Communications
1986 - 1989
Developed and implemented communications vehicles for more than 60 agent programs. Created ads, managed direct marketing campaigns, wrote articles for internal publications, organized exhibits at...
TSA Special Services
1984 - 1986
Created and produced newsletters, designed and placed ads, and coordinated direct mailings to more than 200,000 California educators.
B.S. Business Administration
1978 - 1982