20+ years experience in B2B writing including, content creation, ghostwriting, public relations writing (articles, press releases, case histories, newsletters), web site copy writing, message development, & branding. Highly experienced i all facets of public relations and media relations. Industries include life sciences, financial services, chemical/biotech sciences, technology software and services, professional business services.
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My writing experience is extensive and proven and includes:
-development and communication of corporate and product brands
-positioning and message development
-company and product naming; tagline development
-web site communications and copy
-sales brochure and sales sheet marketing copy
-press releases, by-lined articles, case studies, feature articles, white papers, corporate backgrounders, presentations, speeches, internal and external newsletters, online and print advertising copy, e-mail and direct mail copy, blogging
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2004 - Present
McGrew Marketing is a boutique marketing, public relations & social media communications agency that specializes in the B2B industries including the life sciences, biotechnology, financial and...