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Gonzalo Balarezo | Elance
 
176985602337900
Last Sign-in: Aug 24, 2015

Gonzalo Balarezo

Customer Analytics Expert
   United States
  |   Orlando, FL

Overview

Minimum Hourly Rate $110

Consulting exposure in Financial, Food Services, Food Ingredients, Education, Digital Entertainment, Mobile, Travel & Hospitality, Government.

Currently offering customer insights based on market, behavioral and feedback data. Detailed Skills: Data Visualization, SQL, R, Insights Generation platforms.

Additionally I will help you select the perfect CRM, Digital Marketing, and Data Visualization Platforms for your business if you wish to target your customers though lists or segments.

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Skills (10)

Tested
Process Improvement
Product Management
Product Development
Market Insight
Consumer Insights
Analytics
Business Strategy
Social Media
Account Management
B2B

Service Description

Vendor Selection:
1. CRM
2. Email/SM Marketing
3. Data Visualization Platforms

5 years working for KANA SOFTWARE (A VERINT COMPANY): Program Support Lead, Kana Insights (Customer Feedback, Text Analytics Platform). Supporting client accounts with customer insights, channel optimization and QA testing. Generation of customer insights based on e-mail, chat, and social media data. Development, enhancement, maintenance of client/demo channels
Creation, execution of UX/UI testing plans.

Extensive Competitive Intelligence Study for companies in Targeted Ads, and Digital Marketing (Email + Social) spaces. SWOT Analysis knowledge, technical specs (goods and bads for each vendor).

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Employment

KANA Software
Program Support Lead
2011 - Present
Professional Services: In charge of delivering social insights and recommendations to client organizations. Facilitating data processes. Assisting product management with UI & features testing...
Lyris
Market Intelligence Consultant
2013 - 2013
Competitive Intelligence project. SWOT Analysis. Technical profiling. Strategic recommendations.
JasperLabs
Market Intelligence Consultant
2012 - 2012
In charge of preliminary industry research.
Overtone, Inc.
Customer Insights Consultant
2010 - 2011
In charge of delivering meaningful insights and recommendations to client organizations in VoD Entertainment, Travel, Fashion Apparel and Food Services. Delivered insights to $70BN pilot tech...
Haas School of Business
Marketing Research Associate
2009 - 2009
Performed analyses of behavioral patterns found in target audience and re-formulated communication mix. Introduced and improved marketing content for admissions-related marketing communications.
Liftopia, Inc.
Product Consultant
2009 - 2009
Identified cases for new additions to Web Application and validated through User Acceptance Test Plan.
Dolby Laboratories
IT Business Analyst - Assistant Project Manager
2008 - 2008
Roll-out of Genentech’s Project Management framework for PMO staff. Creation of Pricing repository database, streamlined sales processes. UI Testing of Royalty & Patent Management System.
Imbarex S.A.
Director of Business Development
2004 - 2007
Designed and managed business and product strategy to penetrate 15 new international markets: Reduced late deliveries by 80% and batch rejection by 50% after improving internal processes. Led...

Education

University of California, Berkeley - Walter A. Haa
Master of Business Administration (M.B.A.)
-
Universidad de Lima
Process Engineering
-
Overview  |  Job History  |  Resume/C.V.

Keywords

crm
esp
marketing
analytics
R
insights
data
customer
social
research
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  • 12 months
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Identity
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gbalarezo
Type
Individual
Member Since
February 2015
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Gonzalo Balarezo | Elance

Gonzalo Balarezo