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Helen G. | Elance
 
176985602337900
Last Sign-in: Dec 11, 2012

Helen G.

Creative medical and science writer
   Australia
  |   East Brighton, VIC

Overview

Minimum Hourly Rate $88

For the last 15 years Iíve covered the spectrum of patient and healthcare professional communication in all media. I've worked with some brilliant people in advertising: McCann Worldwide Melbourne, Singapore and H&T Melbourne. Most recently Iíve contributed to the launch of several leading brands into the Asian Pacific market.

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Portfolio

New Scientist is a weekly science and technology magazine. I was assistant editor when...
Written for Wyeth, this diary was sent to new mothers. A gently humourous account of...
Launched the new cervical vaccine in Australia. The print campaign was supported by...
Lamictal is a prescription medicine for epiliepsy. This is one in a series of print ads...
Print campaign for a complete self-tanning system. Aimed at young women, this ad was...

Skills (6)

Tested
Web Content
Content Writing
Creative Writing
Editing
English
English Proofreading

Service Description

My talent is distilling scientific or technical material into concepts and copy that consumers and healthcare professionals will take notice of, understand and take action.

I have extensive experience in developing creative strategies for a range of prescription and non-prescription brands and government healthcare projects.

I co-wrote the website for genital herpes thefacts.com.au, which gives people a clearer, comprehensive understanding of the condition and treatment options available. I have written extensively for cosmetic brands such as Botox and Juvederm and for over-the-counter products like voltaren, lamisil and otravin.

A major leap forward in womenís health was the introduction of the cervical cancer vaccine. I helped launch Cervarix into the Australian market, creating the campaign and writing the communication pieces for both healthcare professionals and consumers. I have subsequently helped Gardasilís second push into the Asian-Pacific market.



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Employment

Geewiz creative
Freelance medical copywriter
2010 - Present
Creative strategy, brand development and medical copywriting for healthcare brands

Education

University of Melbourne
BA (hons)
-
Monash University
MSc
-

Keywords

Copywriting
medical copywriting
science writer
proof reading
healthcare branding
creative healthcare
webcopy writer
My Snapshot
Elance Level
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Identity
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Geewiz1
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Member Since
November 2012
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Helen G. | Elance

Helen G.