Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

In A Word Product Copywriting | Elance
Last Sign-in: Apr 10, 2016

In A Word Product Copywriting

Anita MacKenzie - Creative Ecommerce Copywriter
  |   Pitt Meadows, B.C.
  |  12:52 pm Local Time


Minimum Hourly Rate $35
Watch Video

“Anita's product copy is creative, on brand and fun to read. I'd recommend her work to anyone looking for a professional who doesn't need a lot of hand holding and can hit the ground running.”

“Anita is a rare gem of a writer. She is seasoned, professional, and creative, all wrapped up in one…”

“Great writer! She takes the time and research additional information to make your product stand out.”

“I gave her a very difficult task, and the result was great. Very creative, and the work was done on time. Highly...

Read More »
Aug 12, 2015|Creative Writing|Private|Completed
May 25, 2015|Copywriting|Private|Completed
Mar 16, 2015|Article Writing|Private|Completed
Mar 2, 2015|Creative Writing|Private|Completed

View All »


Using the marketing team guidelines to promote summer catalogue and romance products...
Created title and content for landing page to announce JYSK's new app.
Ecommerce client wanted me to create an informative blog article on how to serve...
This client wanted "hip" product descriptions, but not over the top to...
An elance client with a talent for creating her own artisan soaps was taking the big...
A re-hirel to add more product descriptions to this clients site had me creating more...

Skills (9)

Ecommerce product descriptions
Product web copywriting
Search Engine Marketing
My Score
My Score
UK English Basics
My Score

Service Description

If you’re reading my profile you are looking for an ecommerce copywriter.

Someone who offers:

Experience. I’ll use my decade of online Web copywriting experience to create professional, polished product pages that convert your one time visitors to regular buyers.

Creativity. You know those tired old manufacturer’s descriptions are just the worst - for SEO and your bottom line. I write original product copy, in a friendly, informative tone that online shoppers respond to.

Interest. I’ve got a genuine interest in you and your success! You can count on me to listen to your ideas and deliver your vision. And even if you’re not sure…I always research your competition and collaborate with you to find the right voice for your brand.

I’ve written copy for new and existing ecommerce websites, with clients ranging from mom and pop start-ups to established consumer goods e-tailers in the USA, Canada, UK and Australia.

My past experience includes ghostwriting for SEO and SEM companies, so I offer a solid understanding of SEO best practices and Web content strategies. But more importantly, working in the SEO trenches has given me the professional know-how to craft Meta titles and Meta descriptions for your product pages.

My goal as an ecommerce copywriter is to finesse both of your audiences: your Website visitors (number one!) and the search engine spiders.

Ready to make the most of your online product copy and marketing content? Looking for someone to lead your Web...

Read More »


CORT Furniture Rentals
Online Product Copywriter
2012 - Present
Whole site. Developed and wrote all online product descriptions and Meta descriptions for the CORT furniture rental Website, from whole room sets to individual rental products ranging from...
Freelance Ecommerce Copywriter
2004 - Present
As an Ecommerce copywriter, I offer a full range of content writing services for eCommerce sites. Along with my passion for providing professional optimized copy for online retail stores, I have...
Contributing product writer
2013 - 2014
I really enjoyed writing for Houzz. During this project, I was able to stretch my home design product knowledge and creativity muscles describing a full range of home remodeling and home decor...
JYSK Canada
Web product writer/Social Media
2012 - 2012
Optimized online product descriptions, Meta titles and descriptions, E-newsletter articles/blogs Webpages/Sales content, Press Releases, Facebook/Twitter
Natural Area Rugs
SEO/SEM copywriter
2006 - 2008
Provided SEO web content, including category and product descriptions, optimized online press releases, marketing articles and product copy for merchandise tags. Created SEO content for Import...
Network Solutions
SEO copywriter
2004 - 2006
Created optimized content for a variety of Websites, from pet food suppliers to stationary businesses.
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


Ecommerce copywriter
Content Writer
online Web copywriting
Meta titles and Meta descriptions
product description writing
Web Content Management.
My Snapshot
All Categories
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
July 2005
Elance URL
In A Word Product Copywriting | Elance

In A Word Product Copywriting