“Anita's product copy is creative, on brand and fun to read. I'd recommend her work to anyone looking for a professional who doesn't need a lot of hand holding and can hit the ground running.”
“Anita is a rare gem of a writer. She is seasoned, professional, and creative, all wrapped up in one…”
“Great writer! She takes the time and research additional information to make your product stand out.”
“I gave her a very difficult task, and the result was great. Very creative, and the work was done on time. Highly recommended. ”
If you’re reading my profile you are looking for an ecommerce copywriter.
Someone who offers:
Experience. I’ll use my decade of online Web copywriting experience to create professional, polished product pages that convert your one time visitors to regular buyers.
Creativity. You know those tired old manufacturer’s descriptions are just the worst - for SEO and your bottom line. I write original product copy, in a friendly, informative tone that online shoppers respond to.
Interest. I’ve got a genuine interest in you and your success! You can count on me to listen to your ideas and deliver your vision. And even if you’re not sure…I always research your competition and collaborate with you to find the right voice for your brand.
I’ve written copy for new and existing ecommerce websites, with clients ranging from mom and pop start-ups to established consumer goods e-tailers in the USA, Canada, UK and Australia.
My past experience includes ghostwriting for SEO and SEM companies, so I offer a solid understanding of SEO best practices and Web content strategies. But more importantly, working in the SEO trenches has given me the professional know-how to craft Meta titles and Meta descriptions for your product pages.
My goal as an ecommerce copywriter is to finesse both of your audiences: your Website visitors (number one!) and the search engine spiders.
Ready to make the most of your online product copy and marketing content? Looking for someone to lead your Web Content Management team?
Click the “Hire Me” button on the top of this page.
I can’t wait to hear from you!
CORT Furniture Rentals
Online Product Copywriter
2012 - Present
Developed and wrote all online product descriptions and Meta descriptions for the CORT furniture rental Website, from whole room sets to individual rental products ranging from artwork to dining room furniture.
Currently working on office furniture rentals.
Freelance Ecommerce Copywriter
2004 - Present
As an Ecommerce copywriter, I offer a full range of content writing services for eCommerce sites.
Along with my passion for providing professional optimized copy for online retail stores, I have the drive, professionalism and flexibility to work independently and cooperatively in remote work situations.
Product experience includes: furniture (modern to traditional), home decor, rugs and flooring, kitchen and bathroom fixtures, gifts and flowers, housewares, artwork, colored contact lenses, auto parts, gourmet food, gourmet coffee, vitamins and beauty, herbs and health products.
Contributing product writer
2013 - 2014
I really enjoyed writing for Houzz. During this project, I was able to stretch my home design product knowledge and creativity muscles describing a full range of home remodeling and home decor products for Houzz readers.
Web product writer/Social Media
2012 - 2012
Optimized online product descriptions, Meta titles and descriptions, E-newsletter articles/blogs
Webpages/Sales content, Press Releases, Facebook/Twitter
Natural Area Rugs
2006 - 2008
Provided SEO web content, including category and product descriptions, optimized online press releases, marketing articles and product copy for merchandise tags. Created SEO content for Import Floors and Natural Home Rugs.
2004 - 2006
Created optimized content for a variety of Websites, from pet food suppliers to stationary businesses.