I help companies, internet marketers and bloggers Engage, Educate, Earn Trust and Build Confidence so they can reap the rewards of doing good work.
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After months of brainstorming, prototyping, and testing, is it finally time to take the good news to the people?
When it’s time to engage…educate …entice… compel …and persuade …it’s time to bring me in.
Hi there. I’m Liza.
Like creating your product or service, good, results-oriented writing takes work. And, when it’s good, it can rack in extraordinary results and fortunes.
How does it work?
Generally, when we work together, it will be my job to create a compelling story for you or about you.
I will draw upon my background in research, consulting and facilitation… to probe, dig and ask the difficult questions to uncover that unique something that makes you and your product better, more unique, and superior... from your prospects’ perspective.
If it’s not already clear, I’ll help you clarify your desired outcome for the copy. I will look at all the available data– from interviews, surveys, tests, sales materials, documents, and whatever else is relevant for the engagement—and make sense out of it in relation to your stated goal.
I’ll connect the dots.
I will be arguing your case to potential customers…which is why I insist on working with people who sincerely believe that their offer adds actual value to their customers. I don’t want to use my talents to dress a wolf in sheep’s clothing.
Ideally, you will be able to provide me with the data I need to build a compelling case—basic research, your product specs, stats about prior campaigns, information about competitors, facts about your target market, who they are and their pain points etc.
Realistically, however, I expect I’ll spend some time digging to find additional information.
This could benefit you greatly. If I turn up something juicy on my search, as a bonus of working with me, I’ll gladly share it with you so you can use it elsewhere in your business.
Once I review all...
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