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Natasja M. | Elance
 
176985602337900
Last Sign-in: Feb 8, 2010

Natasja M.

Fresh Thinking Brand & Business Analyst
   Australia
  |   Prahran, Victoria

Overview

Hello!

I would like to know more about your business. Why? Because I am a business geek and relish learning about and helping all kinds of businesses.

I would particularly love to work with organisations looking for differentiated, practical solutions. Thinking outside the square, done within an framework of experience is what I do best.

Talk to me about:
* Branding - naming, managing, expressing
* market analysis
* marketing plans
* business plans
* direct marketing campaigns
* customer acquisition campaigns (both consumer and...

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Aug 19, 2008|Retailing|$1,840|Working

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Skills (1)

Tested
Marketing

Service Description

With a background in consumer marketing working on such brands as Yoplait, GE and Imation, I have extensive experience in marketing planning and brand management.

This is reinforced with the skills and knowledge gained in an MBA in Marketing and Management, attained in 2003.

Examples of previous work and a full CV can be supplied on request.

Based in Melbourne, Australia.

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Employment

Self-employed Consulting
Brand Consultant
2008 - Present
Working with some top branding consultancies in Melbourne, I freelance doing market analysis, brand positioning and naming projects for clients from fabric wholesalers to fitness services. This...
Tetley
Senior Brand Manager
2005 - 2008
Marketing planning and implementation for a portfolio of over 30 consumer products sold through major grocery outlets. Included market analysis and planning, advertising and and promotions,...
National Foods (Yoplait)
Brand Manager
2004 - 2005
CONTRACT ROLE Managing a sub-brand review, advertising, website launch and implementation of new products to meet grocery retailer timelines. In addition, included category review and creation of...
GE Money
Project Manager
2004 - 2004
CONTRACT ROLE Implementation of direct response campaign to stimulate the conversion of existing customers to a new type of credit card with higher revenue potential. Project achieved a 5-9%...
Greens General Foods
Brand Manager
2002 - 2003
Developing and managing a range of consumer good products sold through grocery outlets. The role included new product development, marketing planning, creation of advertising, promotional and PR...
Imation
Product Manager
2000 - 2002

Education

University of Technology, Sydney
Master of Business Administration
1999 - 2003
University of Adelaide
Bachelor of Health Sciences
1993 - 1996

Keywords

brand
marketing
analysis
writing
strategy
My Snapshot
Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
gruntmarketing
Type
Individual
Member Since
July 2008
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Natasja M. | Elance

Natasja M.