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Gudrun G. | Elance
 
176985602337900
Last Sign-in: Aug 29, 2014

Gudrun G.

Focused marketer
   Spain
  |   Alcalá de Henares, Madrid

Overview

Focused and influential leader with proven record of success exceeding profitability goals, turning around underperforming units and driving increased revenues and market share for a global leader in the cosmetics industry.
• Multimillion-Euro producer with verifiable record of increasing ROI via strategic B2C sales, marketing, and communications initiatives that dominantly brand, position, and sell products in highly competitive retail industries.
• Reputed for setting strategic direction of start-up, high growth, and mature operations...

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Skills (10)

Tested
Global Sales
Communications Management
Brand Development/Positioning
Pricing Policy
Data/Statistics Analysis
Multi-channel Communications
Customer Acquisition/Retention
Product Marketing & Launch
Co-Branding/Cross-Selling
Team Leadership & Motivation

Service Description

Promoted in 2008 to define and direct marketing and communications initiatives for the Spanish market encompassing 185 shops and beauty centres; oversaw Benelux region from 2005-2008 with 100 shops and beauty centres. Provide decisive leadership and direction for 10 million Euro commercial budget and 20 cross-functional team members focused on skilfully executing Product Marketing, Direct Marketing, POS Animation & Promotion, and Public Relations. Preside over brand positioning, pricing policy, commercial and promotional strategy for 3 distribution channels including shops, postal, and Internet sales. Simultaneously coordinate multi-channel communications and PR with mass media and Yves Rocher foundation. Perform quantitative/qualitative analysis of data and statistics to accurately forecast sales, profitability, and margins of promotional campaigns; manage database of 2 million+ active clients.

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Employment

Yves Rocher
Director of Marketing and Communication
2005 - Present

Education

Universität Innsbruck/ AUT + UK + France
Business Administration + Sports Science
-
Universidad Pontificia de Comillas
eMBA
-
Overview  |  Job History  |  Resume/C.V.

Keywords

Influential leader Result orientated + structured problem solving Build and lead talented teams Turn around underperforming units Multifuncional Manage changing environments
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GudrunG
Type
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Member Since
July 2012
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Gudrun G. | Elance

Gudrun G.